VConnect provides growth opportunities for SMEs



VCONNECT, Nigeria’s largest online business directory, set to equip small and medium scale enterprises with innovative online marketplace solutions to aid long-term growth. This is in line with the company’s goal to foster the growth of small and medium scale enterprises which form a critical part of the Nigerian economy.

Speaking at a one-day forum in Lagos tagged ‘EMPOWER’ organized by VConnect for select business owners, General Manager, VConnect Nigeria, Deepankar Rustagi stressed that there was a need for businesses especially SME’s to leverage e-commerce solutions to grow and improve their business outputs. Deepankar pointed out that technology allows SMEs to increase their productivity and have access to markets which they wouldn’t have had without putting their business on the Internet.

Deepankar also stated that VConnect’s long term vision is to connect buyers and suppliers; providing convenience to buyers and growth to suppliers while boosting the Nigerian economy. He also stressed that businesses can leverage the VConnect marketplace platform to increase visibility and sales. He says, “our marketplace platform is designed to enable businesses to gain more visibility and sell to a wider range of audience by unleashing their online marketing potential what sets VConnect apart is our relationship with our suppliers and the fact that we’re a pure marketplace empowering local businesses, and not competing with them”.

He also stressed VConnect’s readiness to support SMEs in the country that are ready to leverage ICT solutions to grow their business.

Deepankar urged businesses to step up efforts to integrate ICT into their business models by leveraging e-commerce and e-marketing solutions to stimulate growth. He said, “Local businesses are our major stakeholders. To grow these businesses in line with the VConnect vision, we need to empower them with the correct tools. The VConnect ‘EMPOWER’ initiative focuses on creating an interactive environment for us to communicate with young businesses together and provide them with beneficial information”.

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