MultiChoice warns of dangers of ending exclusive rights
MultiChoice, owners of DStv and GOtv, has warned of damage that can result from the federal government’s decision to end exclusive rights to broadcast major sporting events in the country, according to Gadget.
Recall that Alhaji Lai Mohammed, minister of Information and Culture, had in January, said, he had instructed the National Broadcasting Commission (NBC) to implement a regulation mandating exclusive licensees and broadcasters to share exclusive rights with other broadcasters.
The intention, as reported by Nigeria CommunicationsWeek, was to break up a broadcasting monopoly in order to “boost reach and maximise utilisation by all Nigeria’s broadcasters of quality content, in order to grow their respective platforms and investment in more content”.
According to our earlier report, “With the new directive, Nigeria’s TV viewers, especially lovers of sports, may come to witness an end to MultiChoice’s monopoly on the live airing of major sporting events,”
The clear target is MultiChoice, which has a monopoly on the broadcast of English Premier League football matches.These rights are regarded as the crown jewel for MultiChoice across Africa, as it is one major – and immensely popular – feature that cannot be offered by streaming video-on-demand services at this stage.
However, MultiChoice has pointed out that investment in sports rights has a massive impact on the sports economy.“The investment in sports provides substantial revenues for national sporting bodies, which sustain thousands of jobs throughout the value chain,” Joe Heshu, MultiChoice group executive for corporate affairs , told Gadget.
“The sports economy enables the discovery of talent on and off the field, develops infrastructure, and uplifts communities. The African sports economy is largely funded through the sale of broadcasting rights.”
While the company has not responded publicly to the government statement, it is clear that intensive lobbying is taking place behind the scenes.
“MultiChoice routinely deals with regulatory matters in markets on the African continent where we have a presence,” said Heshu.“We are aware of the statement by the Nigerian Minister of Information and Culture regarding recommendations to the National Broadcasting Commission (NBC) on proposed amendments to the NBC Code. We are guided by and complying with the current NBC Code and the Copyright Laws.”
Heshu said the regulator had not informed MultiChoice directly about the move.“The NBC is the independent regulator that regulates the industry in the public interest and we have not received any indications from the regulator on this matter. We will continue to constructively engage the authorities in Nigeria in the interest of providing a thriving broadcasting sector.”