ISOC says internet economy presents a major opportunity for Africa

This is according to a report by Internet Society titled “Promoting the African Internet Economy” which looks at Internet adoption and usage by companies and governments throughout Africa.

The study says Internet access infrastructure is no longer the roadblock to Internet adoption that it once was. While it is not available to everyone, and not affordable to all people, in many countries mobile broadband is now available to a far higher proportion of the population than are using it, it added.

A focus on building the Internet sector is critical for development, but will have an ultimately limited impact on the size of the economy, says Internet Society.

The study says the Internet’s contribution to gross domestic product (GDP) in Africa is low relative to other developed and emerging economies. Internet-based companies currently represent a single digit percentage of the economy of most African countries, it added.

In developed countries, the Internet contributes up to 3.7% of GDP on average, while in African countries it’s just 1.1%, says the report. In Organisation for Economic Co-operation and Development countries the Internet sector makes up 3% to 5% of the workforce countries, but in developing countries only 1%.

Policy must focus on deepening the Internet sector, to ensure all users and organisations can go online, with good quality access that is affordable and supported by online skills training, says the study.

Two areas of focus should be: online platforms that can support further online growth, ranging from mobile money services to online employment platforms and supporting entrepreneurial efforts to allow innovative new companies to emerge, says Internet Society. These platforms themselves can grow into entire ecosystems that propel broader economic growth, it adds.

“The result will be an Internet economy that offers business-to-consumer services online with new opportunities for all citizens, business-to-business services to make the economy more efficient, and e-government services for all that are inclusive and reach all citizens.” This will enable growth and opportunities within the country, while also allowing all in the country to fully interact with the global digital economy, buying and selling goods, and providing services around the world, says the study.