Etisalat attributes growth in Nigeria to customers’ support

By Editor   |   25 November 2015   |   5:05 am  
Photo: innovation-village

Photo: innovation-village

TELECOMMUNICATIONS operator, Etisalat has attributed its growth in the last seven in Nigeria to its teeming customers.
Etisalat currently enjoys 16 per cent market share in Nigeria with over 23 million subscribers.

Speaking at the 2015 Customer Forum in Lagos, the Chief Marketing Officer, Etisalat Nigeria, Francesco Angelone, said it was in recognition of the valuable contributory roles the company’s customers play in the development of services and products that offer richer experience on the network.

Any contact with the customer is a pillar for the company because our main objective is to improve customer experience, and this means everything to us. We want them to be able to buy and recharge their lines and use products and services in the easiest ways possible. We have heard from them and, as it is a tradition with us, we will go back with a view of addressing their challenges and this will lead to the introduction of more innovative products and services to meet their communication needs, he stated.

Also speaking, Etisalat Nigeria’s Director for Customer Care, Plato Syrimis, said the Forum offered the company a bespoke platform to engage its customers in a valuable and productive way just as he expressed satisfaction over the quality of insights offered by the customers

Some of the customers showered encomiums on the company for its customer-focused business model as well as the various friendly services and products.

Oladele Adeboye-Ojo, a staff of Shell Nigeria, commended the operator for creating a common ground to interact with its customers, noting that insights from such contacts would serve as leverage for developing better ways to enhance experience on the network .“They are more customer-focused than some other operators who do not care about their customers. I am really happy to be here and to have met with some of their management team, he said.”

Another customer and a professional make-up artiste, Omontese Akhetuamen, expressed satisfaction with the close bonds the operator shares with its customers. “The management team that met with us was very honest with us,” they have been very close and I feel it is my only network even though I am on two others which somehow do not seem to care if I exist. Etisalat is like someone behind my back. I am really excited and pleased to be on the network. I also preach the gospel of Etisalat especially the EasyFlex.”



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