Firm impacts digital knowledge on users

A LAGOS based training consultancy firm, Copycoach Nigeria, is set to end the difficulty encounter by digital users by training them on the best way to solve major problem face using digital.

It made this known at a workshop organized for digital users in Lagos at the weekend.

According to the Chief Executive Officer/Co-founder of the company, Boye Adefila, the firm is founded to tackle major challenges faced by digital users and to provide affordable solution to the problems encounter using the various digital platforms.

“The rate at which entrepreneurial enthusiasm is inspiring new business owners, both in the formal and informal sectors of the economy, suggests that the rate of mastery of customer service is commensurate. This is however far from current scenario in Nigeria,.

“It would be a crime not to take advantage of modern technology in delivering professionally packaged video courses to a larger number of people, otherwise they will be disenfranchised”, he stated

Sales and Marketing Director, Copycoach, Gbenga Osadjere, noted that the gap in digital knowledge is further widened by the service failure rate occasioned by many non-digital compliant staff carrying out customer service functions across various digital platforms like IVR (Interactive Voice Response) systems at contact centers, Twitter support handles, Facebook Help Pages, BBM channels, E-Commerce chat portals and other digital customer touch points.

Head of Customer Service, Naija, Ebun Kujore, who was one of the participants, said: “It is an eye opener and indeed customer service personnel need digital training in an era where you have to attend to a customer before, during and after sales without ever coming face to face with such a customer”

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