Beauty meets purpose in Samsung Galaxy S6

FASHION and style mean different things to a lot of people. For some, it is a way of life; for others, it is art and creativity. Yet for others, it represents a trend which defines and compliments your person in every possible way. Whatever fashion means, one thing is certain: fashion has become intertwined in our everyday life, reflecting in what we wear, where we live, what we eat and even our portable and mobile devices.

Several years ago, Nokia, fully realising the prominent role fashion and style play in everyday living, launched a glamorous set of mobile devices tagged the L’Amour collection. As it was expected, the devices were launched via a fashion show with notable fashion designers showcasing top-notch designs displayed by models carrying the phones. This perhaps was one of the boldest fashion statements ever made by a mobile device.

Now, mobile devices perhaps do not require fashion shows to highlight their trendiness and style. Original equipment manufacturers have long realised the importance of fashion in the contemporary world and have fused it into mobile devices, which are improved upon every year in tandem with trends. Every aspect of the mobile device is regarded as fashionable, including accessories which come in different shades and colours.

To the uninitiated, fashion is limited to clothes, footwear, wristwatches and automobiles. To modern, upwardly mobile people, fashion and style transcend clothes and reflect every aspect of their lives. To be termed fashionable means being in touch with current trends as well as having a taste and refinement that is unique and classy. For organisations like Samsung, style is the new Galaxy S6 Duos and Galaxy S6 Edge, the latest trendy, pace-setting mobile devices in the Galaxy S range of smartphones tagged Next is Now.

With the conviction that the new device will meet current trends, the company availed its customers the opportunity of pre-ordering the devices which gave them the chance of becoming trend-setters as the phones were launched publicly in Nigeria. Suffice to say that Samsung’s customers were elated when the Galaxy S6 Duos and S6 Edge first made their debut at the Mobile World Congress in Barcelona, Spain recently; even now, the phones wow people.

Introduced to the Nigerian market via a classy launch event befitting a phone with so much style, the S6 Duos and S6 Edge met and exceeded the expectations of consumers and more. The media event was graced by press men who were eager to catch a glimpse of the much-awaited piece of jewellery, as promised by its manufacturers. The event was compared by Samsung Ambassador and award-winning RnB singer, Banky W.

Crafted like a fine piece of jewellery and aptly called the ‘sexy ladies’,  both devices are a blend of premium components manufactured with the most advanced Samsung technology. Not just a step ahead of its predecessor; the Galaxy S5, the Galaxy S6 Duos and S6 Edge are imbued with incredibly intelligent cameras that require only 0.7 seconds to launch, setting new industry standard for design, craftsmanship and performance. Interestingly, the cameras both have the ability of capturing images and displaying them in a 360 degree manner, without necessarily having to capture all aspect of the image, in 3D. These latest additions have undoubtedly redefined the company’s signature Galaxy series.

Ucheagwu is a consultant with XLR8, a communications consultancy firm in Lagos