Airtel, Coverage Broadband launch 3flix Mobile TV service in Nigeria

Airtel Nigeria, leading telecommunications services provider, has announced a strategic partnership with Coverage Broadband, a subsidiary of Phase 3 Telecom, to launch 3flix mobile TV service in Nigeria.

With this partnership, customers who subscribe to a special bundled data plan on Airtel will now enjoy unfettered access to 3flix live television channels covering music, movies, sports, fashion, entertainment, news, documentary, cartoon, comedy and lifestyle, amongst others.

The 3flix TV app is designed for smart phones and it provides premium television content to Nigerians across the country. Airtel customers are required to dial *2424# to activate the 3flix mobile TV service or they can log on to 3flix.tv to access the service.

The 3flix mobile TV app can also be downloaded directly from Google play store (Android). The tariff for the service is pegged at N20 for daily subscription and N75 for weekly subscription.

Commenting on the launch of 3flix, Dinesh Balsingh, acting chief commercial officer, Airtel Nigeria, said the telco is committed to creating and supporting innovative value offerings that will excite, delight and empower more telecoms consumers across the country.

Airtel is positioned as the mobile Internet service provider of first choice for Nigerians and currently, we have the largest 4G network in the country.

We are excited with the partnership with 3flix as we will enable more telecoms consumers to enjoy all the fun mobile TV provides; keep abreast with latest news; follow-up with celebrities and watch their favorite sports team on the go, regardless of location,” he said.

Also commenting on the partnership, Mr. Stanley Jegede, chief executive officer of Phase3 Telecom said, Phase3’s foresight to focus on the opportunities in emerging markets led to the creation of Coverage Broadband, and the subsequent partnership with Airtel Nigeria, to offer subscribers a distinctive mobile TV viewing service, which requires minimal data consumption.

“While 3flix mobile TV would continue to expand its library of great content, we are particularly excited that the product is designed to adapt in features, technology, and aggregation just as the viewing and immersive experience of consumers continue to evolve,” he said.

Vikram Bhatnagar, executive director of Coverage Broadband commented: “The entire team is armed with the required expertise to see 3flix take the lead in the world of bringing affordable, ingenious, and quality digital content which subscribers can watch everywhere on their preferred mobile device.”

Coverage Broadband is a subsidiary of Phase3 Telecom, and has been issued a mobile TV/OTT broadcast license from National Broadcasting Commission (NBC), and a VAS license from Nigerian Communications Commission (NCC).

Hence, the creation of its flagship product – 3flix to offer made-for-mobile TV channels, which was built in collaboration with foremost technology, and media partners. The product boast exciting content that is affordable, and runs on ease-of-use features for subscribers to stream live TV on the go.