Accenture, MNOS, others to encourage growth in Nigeria’s ICT sector

By Bankole Orimisan |   18 March 2015   |   1:06 am  

IN continued efforts to drive growth of digital technologies in the country, Accenture, service providers and mobile phone manufacturers have initiated a partnership for industry transformation.

‎According to the firms, the advent of digital technology has brought about new ways to communicate, interact and transact business.
The Accenture 2015 Digital Consumer Survey, however recently revealed that users of smart devices have been increased relevant to inspired by the possibilities of the connected world.‎

Knowing that communication is key not only for inter-personal communication but business as well, digital technology has changed the face of business communication with the ubiquitous nature of the internet, instant messaging, teleconferencing and even telecommuting have become possible.

In Nigeria, there has been a proliferation of digital activities with the high penetration of smartphones and tablets.
Studies showed that strong global and indigenous mobile manufacturers in Nigeria are now giving in-depth attention to the smartphones and tablet divisions as against the computer.

This high penetration of mobile devices is attributable to the benefits it brings to end users; individuals and businesses alike.
It has helped individuals build a large network of people, created new ways for interaction and has aided communication by taking away the barrier of space and time.

For organisations, they have learnt new ways to conduct business, reduce employee work load, collaborate with other organisations and outsource jobs irrespective of location.

These are just a few of the advantages digital technology has brought to Nigeria and the world at large.
Holistically, digital technologies are now mainstays in the business world with some organisations even having the role of a “Chief Digital Officer”.
Thus mobile manufactures and Service Providers (SP) have become indispensable in our daily lives.
With the functionality digital technology plays in our world, conferences are held round the globe to discuss issues pertaining to this industry.
The challenges they face, successes recorded and the way forward. It is also an opportunity to make business deals and network. From the 2nd to the 5th of March, 2015; Barcelona Spain, played host to this year’s World Mobile Congress (WMC), which has become a Mecca to anyone interested in things relating to the internet.

Mobile manufacturers also use these events as an avenue to launch their flagship products. South-Korean conglomerate Samsung, launched its Samsung S6 and S6 Edge at the 2015 WMC.
The Group Managing Director, Accenture Digital –Mobility at the 2015 WMC, Jim Bailey, said, “insurance and financial services industry now want to connect everything to the internet, because they see it as an ‘insurable’ opportunity”.
With the potential of digital technology to transform business and thus the economy at large,a unique partnership with mobile telephony manufacturers (MTMs) and service providers should be considered.

Though it may seem like the functions of mobile manufacturers and service providers are clearly different in the business of digital technologies, a collaboration with both parties can transform not just individual lives but the face of business.
Mobile manufacturers should continually design, manufacture and sell wireless technological equipment that allow for seamless business transactions and interactions.

And on the other hand, service providers should ensure that information is efficiently and effectively transmitted.
The benefits of this partnership are innumerable with some including the ability to create new revenue opportunities, increase product and service development speed, an increase in customer engagement and also help create new markets for business.
However, these two key players in the world of digital technology are poised with some short comings.
The issue of security is one that cannot be over flogged in the digital ecosystem.

In recent times, there have been problems of authorization and authentication; with intruders gaining access to secured networks and information (hacking).
Nonetheless, there are a range of security measures and applications available to individuals and firms.
Organisations like the Centre for Internet Security help combat insecurity in the digital world.

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