NFF’s NIKE deal worth $750,000 in first year

The NFF has moved to ensure that players and officials of the national teams conformed to the conditions of its new kit deal with American sports wear company,

The NFF has moved to ensure that players and officials of the national teams conformed to the conditions of its new kit deal with American sports wear company,

The country’s new kit deal with world leading brand, NIKE, is worth $750,000 in the first year, the Nigeria Football Federation (NFF) has revealed.

According to the NFF, the contract signed at The Soho Hotel, Richmond Mews, London, on Thursday also guarantees an increase in the value of the contract in the second year, with the American company committed to supplying kits to the value of $1 million to the Nigerian national teams.

NIKE will also supply kits worth $1million to Nigeria in the year 2017 and 2018.

The three-and-half year contract was signed by NFF President, Amaju Pinnick and General Secretary Mohammed Sanusi, with Tina Salminen, NIKE’s African Football Sports Marketing Director, representing the American company.

According to the NFF, any of the national teams that qualifies for a major international championships will earn other bonuses. Thus, the Super Eagles will earn up to $500,000 at the 2018 FIFA World Cup finals in Russia.

“We are comfortable with the contract because NIKE came across during the negotiations as being fluid and ready to listen to our demands. That is always the key aspect; you always need a partner with a listening ear.

“Nigeria football is happy to associate with a global leader and I am much convinced this is just the beginning. As we go along, NIKE may also be willing to partner with some of our domestic Clubs and even the League Management Company.”

Meanwhile, the NFF has brought out measures that would ensure Nigeria keeps to the terms of the contract, including a new code of conduct for the Super Eagles’ players and coaches.

According to the federation, the measures were taken to avoid a repeat of the abuses that led to the severance and refusal of its former sponsors, Adidas, to renew the last contract when it expired.

The Guardian recalls that Adidas refused to renew its sponsorship deal with the national teams when it expired last year, alleging Nigerian players and officials failed to keep the terms and conditions of the contract, especially during the last FIFA World Cup in Brazil.

NFF’S Director of Marketing, Idris Adama, said the federation took the decisions based on its experience in the last contract where both players and officials of the team disobeyed the terms by wearing different brands of kits while in camp. That, he said, was against the federation’s agreement with Adidas.

Adama also disclosed that the NFF has resolved to set up a compliance unit at the marketing department, which, he noted, would work with the legal unit to ensure that all the sponsorship contracts were followed judiciously.

“The new leadership of the NFF have demonstrated their commitment towards the development of football in the country through the contract with NIKE. They are also committed to ensuring that all the contracts we go into are fully protected by giving the sponsors the right to activate their brand identity. 

“This is why the federation is coming up with a compliance unit which will soon be established at the marketing department to work with the legal unit to ensure that every contract we sign with sponsors are legally and fully protected within the terms and conditions that were reached upon the signing of such contract.



3 Comments
  • bigbang

    This looks like a bad deal to me. The contract with Adidas was better and more lucrative.

    • Success Oloriire

      ITS NOT A GOOD CONTRACT AT ALL, IN MODERN SPONSORSHIP, COMPANY TRAIN BOTH REFREES AND COACHES PLUS GRASSROOT PLAYERS WITH MODERN EQUIPMENTS ETC

  • Success Oloriire

    THIS KIND OF DEAL IS TOO SENSITIVE FOR OUR LOCAL ADMINISTATORS TO SIGN, ANYTHINGS YOU GIVE TO AFRICAN GOES, THEY SEE IT AS BENEFIT BUT OYINBO WHO KNOW WHAT IT REQUIRE IN TODAY FOOTBALL WILL HAVE BEEN VERY HELPFUL. I REMEMBER IT IS CLEMENCE WESTERHOF WHO FIRSTLY LET US KNOW THAT COUNTIES DONT NEED TO BUY AND BUY BUT THEY CAN SIGN A CONTRACT AND EVEN BENEFITED A LOT OF MONEY AND OTHER THINGS, NFF SHOULD BE HUMBLE AND BRING IN EXPERIENCES FROM EVERYWHERE AND NOT RELENT ON THEIR OWN CONCENT. THAT IS HOW IT IS HAPPNING WORLD OVER, ENGLAND BRING COACH FROM ITALY, THEY ONE APPROACH MORINHO AND WENGER BEFORE, AMERICAN BRING GERMAN ETC NFF NEED GOOD BRAINS IN MODERN FOOTBALL MANAGEMENT SO PLS BE HUMBLE AND GO PROFESSIONALS AS WORLD OVER DO. UAE IS BUYING EXPERIENCE IN ALL ASPECT EVERYDAY, NAME IT SPORT, TECHNOLOGY, FINANCIAL, ACCADEMICAL, SOCIAL ETC PLS DONT BE TOO PROUD AND DONT LOOK AT WHAT YOU WANT TO GAIN BUT WHAT THE NATION WILL BECOME IN FUTURE. DO THE THOROUGH PLAN NOW WITH THE HELP OF EXPATRIATES, LETS HAVE A CHANGE ONCE AND FOR ALL THANKS

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