Mutiu Adepoju to promote La Liga in Africa
Former Nigeria World Cup star Mutiu Adepoju has been appointed by the Spanish top-flight to promote La Liga in the football-mad African country where the English Premier League is the big draw.
The 45-year-old, who spent more than a decade in Spain playing for the likes of Racing Santander, Real Sociedad and the Real Madrid reserve team, confirmed Tuesday he has been appointed La Liga manager for Nigeria.
“The EPL has the edge right now, but we want La Liga to be much more visible because Africa is a big football market and I believe in the nearest future we will do so,” Adepoju said. “In two years, we hope to be the market leader with the biggest media visibility in Nigeria.”
The Premier League is widely followed in Nigeria with top local stars such as Chelsea’s John Obi Mikel and Victor Moses, Kelechi Iheanacho (Manchester City), Odion Ighalo, Isaac Success (Watford) and Alex Iwobi (Arsenal).
But unlike the Adepoju generation — which boasted many big names in La Liga — Granada defender Uche Agbo is now the only Nigerian star playing regularly in Spain.
The Nigeria Professional Football League has signed a five-year co-operation deal with La Liga and already this agreement has seen an All-Stars team from Nigeria feature on a playing tour of Spain last month.
La Liga will soon donate 4,000 footballs to the country, while coaches from Spain are scheduled to visit schools and academies in Nigeria. An under-13 tournament, La Liga Promesa, will be staged in Nigeria and South Africa.
La Liga Foundation has also made a cash donation to help Nigeria Premier League club El Kanemi Warriors and Internally Displaced People (IDPs) as a result of the havoc in northeast Nigeria caused by the Islamist group Boko Haram’s continuing security threat.
Catalan giants Barcelona are also in the process of setting up a residential academy in Nigeria’s commercial capital city of Lagos.
“La Liga is opening to the world,” said Adepoju, who wants to open the door of La Liga to Nigerian players.
“Within a few months of the agreement (with the Nigeria league), La Liga has taken a team from here to Spain, where there was also a workshop for Nigerian club managers on organisation and marketing to make our clubs more viable.”
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