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Bestman Partners Lamudi On African Monopoly Game

By EDITOR   |   23 January 2015   |   6:52 pm  

BESTMAN Games and Lamudi, an International property organization, have announced an innovative collaboration on the African editions of the Monopoly board game slated to commence later this year.

  Monopoly is one of the most popular and internationally recognized board games in the world. Serving as a recreational game and as well educational tool. The game also challenges players to combine financial discipline, risk and tasking responsibility in a fun engaging way. 

  The organizers of the event, sated that the African editions of Monopoly are designed to enhance the profile of real estate in Africa’s rapidly advancing cities underscoring both the vast opportunities for investing in African real estate as well as encouraging tourism. 

  Speaking on the collaboration, Nimi Akinkugbe, CEO Bestman Games expressed her delight at the collaboration.   “As Bestman Games embarks on an exciting phased rollout of editions of Monopoly across 48 African countries ,Lamudi is the ideal partner, as we can rely upon their expert knowledge of African real estate values, and its network across the continent as we launch editions across Africa.

  These games will instill a sense of community and nostalgia amongst all those who love Africa, by featuring the legendary streets, neighbourhoods, landmarks and leading brands in the African city and country-specific editions,’’ she said. 

  Also commenting, the Managing Director of  Lamudi Nigeria, Mr. Obi Ejimofo provided insights on the degree of creativity in the partnership. “On the surface, collaboration between Lamudi and Bestman Games on the world-famous Property board game was immediately obvious. 

  However, the more our teams worked together, the more exciting the collaboration became. Lamudi, with ventures in 18 African markets, will ensure the African Monopoly editions leverage the most up-to-date data available. Combining a venerable offline brand with a leader in online property marketing creates fantastic new ways to introduce the brands to new markets.” Ejimofo said



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