Emirates, New York Cosmos extend global partnership
Emirates announced yesterday that it has signed a new multi-year global partnership deal with the North American Soccer League (NASL) reigning champions, the New York Cosmos. Emirates will continue as the club’s Founding Partner and jersey-front sponsor.
In addition to having Emirates’ world renowned ‘Fly Emirates’ logo emblazoned on the front of the Cosmos playing and training kits, the sponsorship also includes on and off field signage and branding, broadcast commercials on ONE World Sports, digital, social media and website visibility and ticket and hospitality inventory.
Emirates will also have the rights to be the presenting sponsor of the next three editions of the Cosmos Copa, the largest amateur soccer tournament in the U.S.
Emirates and the New York Cosmos first teamed up in 2013 for the club’s North American Soccer League reboot season. Since then the team has been crowned as “Soccerbowl” champions in 2013 and again in 2015.
“Soccer is an international sport that unifies fans from all corners of the world,” said Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing & Brand.
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