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CBL Store, Sports World Nigeria seal deal

Communications and Marketing Manager of SportsWorld Nigeria, Miss Grace (left) and the Chief Operating Officer of Continental Basketball League, Johnbosco Okeahialam exchanging pleasantries after the ratification of the agreement between the sports/fitness retail chain and the basketball franchise in Lagos…recently.

In a bid to get closer to the fans, Continental Basketball League Store has announced a groundbreaking partnership with Nigeria’s number one sports and fitness retail chain, Sports World Nigeria.

In a statement yesterday, CBL said Sports World Nigeria would be the official offline retail partner of its store.

Sports World has 14 outlets across Nigeria and three in Lagos, including Palms Shopping Mall, Ikeja City Mall and Brasas’r Place on Admiralty Way in Lekki Phase One.

Speaking on the partnership, the Chief Executive Officer of CBL, Ugo Udezue, said, “We have always said that Sports can be a huge economic driver when done right. We have now amplified the fact that this is possible with this deal. With this partnership, fans of the league now have the option of walking into any Sports World outlet across the country to purchase the CBL Store products at their convenience.”

The Chief Operating Officer of the League, Johnbosco Okeahialam added, “The objective of this partnership is to make CBL merchandise accessible to our fans Nationwide. That is not all; buyers in Lagos will now have their products delivered to them at a no shipping cost when they purchase online from the CBL Store.

“Shop now and stand a chance to win a commemorative exclusive limited edition of Lagos at 50 basketball specially designed to celebrate Lagos State at 50 years.”

The CBL Store is the first Pan-African online sports merchandise store with collections that showcase a wide range of premium quality merchandise for men, women and children.



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