Harrysong, Kcee Light Up Taste And Tell Night
Reggae Blues crooner, Harrysong and fellow label mate, Kcee, were the special guest artistes at the Legend Extra Stout Taste and Tell night, held in Lagos over the weekend. The Five Star Music duo got the highly elated crowd dancing and singing to their hits.
Harrysong kicked off his performance with his Beta Pikin and his performance drew waves of cheers from the crowd that filled the marquee on Kuwait Field venue of the event. The Limpopo master Kcee followed up with a medley of some of his tracks. But that was just to prepare the already galvanized crowd for the big one, Reggae Blues, which got everyone dancing and raising their glasses. As the duo performed, the crowd erupted in frenzied dance and merriment.
Yet another interesting side attraction at the event was the performance by the Eyo cultural troupe, which added a cultural dimension to the event. The traditional performers hopped their way on the stage in their resplendent white attire, dancing and eulogizing the Legend brand.
The Legend Taste and Tell is a unique consumer engagement activation introduced by Legend early this year. Consumers were required to correctly identify Legend Extra Stout from three unmarked stout drinks. Individuals who correctly identified Legend extra stout were rewarded with gift prizes.
In the second wave of the activation, the brand introduced a new activity geared towards inspiring Nigerians in the pursuit of excellence. The new activity called “Express Yourself”, involves participants being picked at random and talking about distinctive features they think could qualify them to be called legends.
The segment recorded its first winner when Kelvin Dike, a 28-year old businessman, told of an emotional story of his struggles and conquests. Kelvin said the most trying time of his life was when he lost his mother in 1998 as a kid but rose above the challenge to become a self-made man. The crowd adjudged him the winner and he was presented with a generator set.
Also there was a question and answer session where consumers were asked questions relating to the brand. The winners went home with N5000 worth of airtime on any network of their choice.
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