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Tara Fela-Durotoye Takes Game To CNN African Voices

By Daniel Anazia
06 February 2015   |   11:00 pm
THE Chief Executive Officer of Africa’s leading beauty brand, House of Tara, Tara Fela-Durotoye, who is iconic for setting up the first make-up studio and established Nigeria’s first make-up school in 2004, recently took her game to CNN African Voices, a weekly show that highlights Africa’s most engaging personalities and exploring the lives and passions…

THE Chief Executive Officer of Africa’s leading beauty brand, House of Tara, Tara Fela-Durotoye, who is iconic for setting up the first make-up studio and established Nigeria’s first make-up school in 2004, recently took her game to CNN African Voices, a weekly show that highlights Africa’s most engaging personalities and exploring the lives and passions of people who are shaping change in the continent.

    Since hosting the first ever gathering of make-up professionals in Nigeria, tagged Make-up In Nigeria Conference (MINC) in 2014, the beauty merchant has made several appearances on premium global platforms including the New York Forum Africa (NYFA), France24 and Africa 24 by Reuters.

    On the show, Tara shared deep secrets behind her passion, building a business from scratch in Africa and how she has used it as a tool for empowering young women to build businesses whilst adding value to the country.

    “My story became one of inspirations to others of the possibilities that exist in our country, don’t just get a job but do something that is tied to a purpose. It should be all about purpose. I started a mentorship program to mentor young girls because to make impact, I need to share my story with the next generation and I always tell my mentees that it’s their responsibility as women to develop other women,” she said.

     Speaking on the brand’s achievements, Tara said, “Today we have about 14 make-up schools across the country where people have been trained to become make-up artists. I can confidently say that for 80 per cent of the make-up artists that are active players in the industry today, either working as entrepreneurs or working within other beauty brands, are trained by House of Tara. And I think for me that is the greatest joy.”

     The feature included appearances from some of her mentees — Gbemisola Adebayo of @hegaiandesther; Arese Ugwu of @smartmoneywitharese; Iroghama Ogbeifun of @hairvenhaircare; Peculiar Beauty, and other brilliant entrepreneurs.

    According to Tara, House of Tara as a brand currently has 20 studios in 11 states of the federation, with plans to build more studios across Nigeria in the Niger Delta and northern regions. It also has plans to extend across Africa into, Kenya, Ghana and South Africa by the end of 2015.

    A repeat broadcast of the show airs on DSTV channel 401 on Sunday: 4:30am, 12:30pm, 7:30pm; Monday: 3:30am, 11:30am, 6:30pm; Tuesday: 5:30am and Wednesday: 10:30am.

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