Music, Fun As Jagermeister Train Nigerian Bartenders
To help its consumers in Nigeria understand how to consume Jagermeister most enjoyably, the German leading international spirit brand organised a one day seminar/training session for bartenders in Lagos, at Quilox Night Club, Victoria Island.
Speaking at the event, the brand’s Marketing Manager, Middle East & Africa, Thomas Mannel, who ran the training session, said the rationale behind the collaboration with bartenders was to train them on how to offer the product to consumers in various pleasant cocktail options, as alternatives to the classic perfect serve of Jagermeister as an ice-cold shot.
Thomas explained that what makes Jagermeister unique is its complex recipe: 56 different natural ingredients make up the inimitable and complex taste experience that has made the herbal liqueur so famous.
“A lot of people know Jagermeister as a brand, but they do not know that there are other pleasant ways to enjoy the brand, other than the traditional ice-cold shot serving. So our mission, through this training, is to teach consumers through these bartenders how best to mix and enjoy the product in different exciting flavours,” he said.
Regional Director, Middle East & Africa, Lewis Jones, who also spoke at the event, extolled the qualities that make Jagermeister a global brand, saying that its pure and natural taste has made the 80 years old spirit the world’s 8th best-selling premium spirit brand, and famous for its distinctive green bottle.
Speaking earlier, the Marketing Manager, Brian Munro Limited, exclusive marketers of Jagermeister in Nigeria, Abayomi Ajao, was enthusiastic about the popularity of the brand, saying that since its arrival it has been well received by a broad spectrum of consumers that cut across all social groups.
“Ever since Jagermeister was invented, it has been based on a secret recipe of 56 different herbs, blossoms, roots and fruits from all over the world. It is stored in oak casks for one year and undergoes 383 quality checks during production.
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