Coca-Cola Unveils Billion Reasons to Believe Campaign
The campaign is aimed at inspiring optimism among young people, challenging them to believe in themselves and achieve their dreams.
The campaign seeks to fulfill Coca-Cola’s corporate mission to inspire optimism and happiness as well as make a difference in the communities where it operates, by motivating young persons, particularly teenagers, to aspire and reach for their dreams with ‘I-can-do-spirit’ through learning about the inspiring stories of other Nigerians, who achieved success despite the odds.
Speaking at the launch, the Marketing Director, Coca-Cola Nigeria Limited, Patricia Jemibewon, explained Coca-Cola’s belief in the potentials and creative ingenuity of teenagers, stressing that all needed by the teens to blossom is the courage to believe in themselves and the knowledge that the limitations they perceive had been the stepping stones to success for some other persons.
She stated that the campaign would serve as a stimulus for young people through its message of optimism and showcasing of true stories of remarkable Nigerians, who have leveraged limitations to leapfrog to success.
According to Jemibewon, teenagers represent about 43 percent of the population in Nigeria; and the society needs to help them to build self-confidence to see the world in colours through the right lens, so they can take ownership for creating the future of their dreams.
“This campaign is about the everyday Nigerian and they feature prominently in all our adverts on traditional and digital media. We have inspiring stories of people like Aisha Tunmisa, who is a fashion entrepreneur while still in medical school as well as IK Ogbonna, a fast rising actor, despite speech difficulty and other challenges,” she said.
Teens and other Coca-Cola fans can follow the Billion Reasons to Believe stories on the campaign website http://ng.iamareason.com and via the hashtag #iamareason, with an opportunity to tell their own stories of perseverance and breakthrough on the platforms to inspire others.
The Billion Reasons to Believe campaign is the latest among several initiatives of the Coca-Cola brand, such as,, that represent proof points of the beverage giant’s commitment to inspiring and enabling Nigerian teenagers pursue their passions.
Other initiatives like 5by20, Coca-Cola’s global commitment to enable the economic empowerment of five million women entrepreneurs across the company’s value chain by 2020, is a veritable platform to promote entrepreneurship among women and also facilitate their access to business skills training, affordable financing, peer networking and mentoring, as well as instilling in them the confidence that comes with building a successful business.
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