WAKANOW partners with Zenith, rebrands for optimum services
In an effort to raise the bar of its brand in the travel industry and to further meet the global demand of its services, Wakanow has extended its services to United State of America (USA), United Kingdom (UK) and United Arab Emirates (UAE).
Wakanow, which changed its logo and identity on Tuesday, disclosed its readiness to render optimal services to their current and the prospective clients in US, UK and UAEs.
The firm did not just made a major change to its identity but also revealed plans to partner Zenith Bank as its banker of choice in the brands’ roll out across Africa, UK and the UAE.
Wakanow is a Nigerian foremost online travel-booking portal that has grown from a relatively humble beginning in 2008 to one of the key players in the travel industry in Nigeria today.
Unveiling the brand at the Four Points by Sheraton, Lagos, Executive Director, Zenith Bank, Sola Ladipo said: the combination of the very vibrant sea blue and orange colors, gives the brand, a more mature and fun outlook which reflects the global intentions of the firm and the dynamic nature of her target market.
Speaking at the media launch, which was graced by the management of Wakanow, key members of the media, partners and friends of Wakanow, the Chief Marketing Officer, Mrs. Victoria Onwubiko explained that the quest to go global by her company made it imperative for it to position itself properly for the new challenges ahead.
She stated that the new logo is a personification of upwards and forwards movement which is a key part of the brands mantra, with a simplicity that makes it easily recognizable among other leading world brands.
“Wakanow brand refresh is not just an external change, but will also run deep into the heart of the business, forming a solid internal culture that will give it the back bone for excellence in quality service delivery
Wakanow has distinguished itself in the online travel industry with many achievements over the past 7 years. In 2013, it won the coveted Tony Elumelu All Nigeria Network Awards as one of the 50 fastest growing companies in Nigeria;” she added.
In his address, the Managing Director and founder of Wakanow, Obinna Ekezie, disclosed that his firm is poised to become a key player in not only Africa but of the world with an undying passion to change the way people do travel.
Expressing delight over the partnership between Zenith and his firm; Ekezie stressed the needs for Africans to invest in Africa. “If we don’t invest in Africa; the continent will not grow.”
He described the partnership as a vehicle to take the innovative Wakanow products to Africa especially the new global DestinationsAfrica platform which allows customers to book travel packages to any African country, on one single platform, from anywhere in the world.
Being an indigenous Africa company, Wakanow is well positioned to take the higher ground in making African travel an absolute delight for non-Africans as it targets new customers from Europe, US and the UAE. The Wakanow vision is to delight her customers with well-priced packages that cannot be found anywhere else and this proposition is made possible by the very extensive partnership that Wakanow has with Airlines and Hotels partners.
On his firm’s partnership with Zenith Bank for this global roll out, Ekezie said his firm was looking for a banking partner that is not only nimble and forward focused, but also one that also has the capacity to take on the very rapidly expanding portfolio of the Wakanow brand.
“Zenith has good experience across Africa, with an impressive footprint in different African countries. It is globally recognized as a banker of choice with a keen eye for recognizing budding opportunities and taking them head one. The synergy between the two companies makes them a natural fit”.
Besides the online presence, Wakanow has over 25 travel centers across Nigeria with an intention to open 100 centers by the end of 2016. Wakanow also has offices in Dubai, United Kingdom and Ghana with a plan to have offices in US and Kenya.
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