See how your favourite celebrities stepped out for darling’s global hair trend

Darling, leading manufacturers of hair extension products, recently hosted an interactive stakeholders’ engagement event as part of activities to highlight global hair trends and the evolution of the Darling Hair brand.

The event, which held in Lagos, had in attendance top executives from Darling Nigeria, hairstylists, beauticians, beauty bloggers and brand influencers including former Big Brother stars, Cee-Cee and Avala, Mocheddah, Sharon Ojong, Taje Prest, Juliana Olayode amongst others.

Darling took attendees on a journey of how the brand has evolved over the years since its inception, also providing insights on the latest hair trends around the world and how the brand is working tirelessly to stay ahead of the game by constantly creating the best quality and trendy hair extensions.

Speaking at the event, Business Head, Godrej West Africa, Chitwan Singh expressed the vision of the brand, reiterating their commitment to creating trendy hairstyles that the Nigerian woman desires.

The event also featured an interactive session where hairstylists and consumers gave their feedback on the various hair trends around the world and how Darling can expand on their portfolio and continue to manufacture the best hair extensions in the country.

Marketing Manager, Darling Nigeria, Ayodele Otujinrin, also expressed the Darlings devotion to helping Nigerian women transition easily between several trendy looks.

“The Darling brand today stands for beauty and is an enabler for every African woman to transform the way she looks through our quality hair extensions. We will continue to empower our customers by introducing creative hair extensions, superior product benefits and richer colors we have seen that consumers want.”