Reality show to bridge talent gap in music industry
As part of its efforts to bridge the gap of always hunting for singers in most talent shows, Stardom Nigeria, a reality TV show has concluded on plan to find talents in other areas of the industry.
According to the Chief Executive Officer of Stardom Nigeria, Ware Zupkumor, the reality show intends to primarily unearth unpolished gems with potential to contribute new sounds and fresh take from the usual music business.
“We are not only looking for diversity in style and sounds, what we seek are talents in the three categories of the music industry — vocalists, songwriters, and producers.
The approach, Zupkumor, noted is an attempt to speak to the different components that create music, which are usually behind the scenes.
He added that with the target not on one category, talents from the three categories would produce and create multiple sounds with different fusions while maintaining their individuality.
One of the judges of the show, Rotimi Akinfenwa, well known as Rotimi Keys, remarked that the lack of structure in the industry has led people to be betraying their talents because they all want a lucrative venture.
Akinfenwa who described the show as offering a platform for a more holistic approach to music said a place would be created for people who work the scenes in the industry.
Meanwhile, auditions have started for the show at different locations of the federation including Lagos, Benin, Jos, Calabar, Kaduna and Port Harcourt, as three winners are expected to emerge with a cash price of $30,000 each and a hit single top selling music artistes.
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