Nollywood stars canvass support for movie industry

Fete Fans With Cinema Tickets, Others

Uzor Arukwe (middle) with other celebrities at the event


Prominent Nollywood celebrities, Eniola Badmus, Kunle Remi, Tobi Bakre, Uzor Arukwe, and event anchor Toppy Banks, feted fans, including consumers of Bigi brands and shoppers, with cinema tickets and multiple rewards giveaways at the Bigi-Silverbird Cinemas exclusive partnership announcement that held at the Ikeja City Mall, Alausa, Lagos.

The celebrities, who were in high spirits, sensitised the crowd on the need to support the movie industry with a more refreshing viewing experience made possible by the Bigi brands, a stable from Rites Food Limited, a global and proudly Nigerian beverage company.

At the colourful two-day event made pleasurable by the encouraging words from the celebrities who performed at various times, the crowd was entertained on how the exclusive partnership would benefit movie-lovers, who will be refreshed with the Bigi brands as they watch their favourite movies with families and friends.

On the exclusive partnership, the Managing Director of Rite Foods Limited, Mr. Seleeem Adegunwa, said it would consolidate the company’s pursuit of excellence and ways of constantly adding value to life, as demonstrated in the just-concluded Nigerian Idol, a music reality show for budding artistes sponsored by Bigi soft drinks.

According to him, the company intends to utilise the partnership, amongst other marketing activities, to reaffirm the brand equity-building strategies as a market leader.

Adegunwa described the deal as an avenue for consumers to acquaint themselves with the various Bigi soft drink variants whilst enjoying their favourite movies with family and friends.

“This partnership will inspire an exciting experience in the entertainment sector, the movie in particular, as it will combine cinema viewing with a pleasurable and refreshing mood that gives value for money.”

Highpoint of the evening event was the teasing game. Shoppers and Bigi consumers who partook were given freebies consisting of branded T-shirts, shopping vouchers, free movie tickets, and Bigi products.

Badmus said the support for the entertainment and movie industry by Bigi had created the needed growth and platform for further development, especially with the partnership with Silverbird Cinemas nationwide.

Applauding the Bigi brand for adding excitement to entertainment, Kunle, Uzor, and Tobi said the initiative would energise movie lovers while at the cinemas.

To make the evening more memorable, show anchor, Toppy Banks, engaged the crowd of guests with tongue-twisting phrases like ‘Pick a Bigi Bitter Lemon bottle at Silverbird’, ‘A Bigi bottle makes movies fun at Silverbird’, and ‘Will you like a Bigi Bitter Lemon bottle at Silverbird’, which fans were made to recite five times to win gifts.

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