MTN Gets Exclusive Caller Tune Rights Of Adele’s Hello
MTN, in collaboration with content aggregator, Content Connect Africa and Just Music, has clinched a landmark deal that gives it the exclusive rights to Adele’s single, Hello, which was released on October 23, as a caller ring back tone.
This is the first time that the artiste sanctioned the use of her music through this format. Hello is the single taken from her new album, 25, which was release worldwide yesterday. The Caller Tune will be exclusively available to MTN subscribers for downloading on MTN’s music platforms, customers will be able to download it by dialing *123*53# at 50c per week. Larry Annetts, Sales and Marketing Executive for MTN South Africa, said,
“MTN is pleased with the securing of these rights, in collaboration with Content Connect Africa, as it gives expression to ongoing commitment to promoting music as an art form. We have a proud track record of promoting the development of music on the continent, and our collaboration with renowned artists such as, Mafikizolo, Mi Casa, Praiz, Tiwa Savage, Davido and Don Jazzy, amongst others, is indicative of our quest to use our expansive footprint to give our customers the best musical experience.”