‘Louis XIII, an ultimate luxury cognac,’ says Du Plessis

Emma Paillard, International Brand Manager Louis XIII, Ludovic du Plessis, Global Executive Director Louis XIII and Thibault Robert, Marketing Manager, EMEA at the press briefing at the Radisson Blu Anchorage Hotel, V.I.

Emma Paillard, International Brand Manager Louis XIII, Ludovic du Plessis, Global Executive Director Louis XIII and Thibault Robert, Marketing Manager, EMEA at the press briefing at the Radisson Blu Anchorage Hotel, V.I.

Any product that takes four generations to produce would certainly be a world-class product that should be celebrated. When Louis XIII falls into this category, cognac lovers were not surprised to hear the global executive of Louis XIII; Ludovic du Plessis describe it as the ultimate luxury in the world of wine and spirits.

Describing the process that goes into each bottle, Du Plessis explains that four generations of cellar masters are needed to craft each decanter. In other words, any bottle made today would not be ready until the next 100 years. The knowledge, technical know-how and heritage have been passed from one generation to the next and this is why it has been described as the ultimate luxury in spirits.

Du Plessis explained that each bottle is a blend of 12 eaux de vie (bottle of life) with the youngest being 40 years old and the oldest, 100 years. He insists that no two bottles are the same because they are blended uniquely. Describing the long, pain-staking process that goes into making the spirit, he discloses that every drop boasts of 250 flavours.

“It is guaranteed that only the best quality gets turned out. Louis XIII is not just a cognac, but also a luxury brand rivaling the likes of Chanel, Hermes, Dior, Louis Vuitton and Bellucci,” he said.

This exclusive and limited range comes in magnum, different bottle sizes and two limited editions, black pearl and royal cask, are available.



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