Heineken’s gift at ‘One Last Time’ party
Premium beer brand and sponsor of the UEFA Champions League, Heineken, has announced plans to extend its first-rate UCL viewing experience across major cities in Nigeria with pop-up experience centres for consumers. The brand made the announcement at the ‘One Last Time’ party, it held at a facility close the Heineken House in Lagos.
According to the Senior Brand Manager, Heineken Ngozi Nkwoji, the Heineken House Lagos, which is widely known and well regarded, has over the years become a true evidence of the level of comfort Heineken offers to its consumers
She said, “The Heineken House Lagos will now be replaced by several Heineken pop-up experience centers in major cities in Nigeria. The centres will be a mini-replication of the Heineken House Lagos.”
Nkwoji noted that the pop-up experience centers is an extension of the brand’s desire to ensure that its consumers enjoy the premium Heineken experience across Nigeria. She added that the Heineken House Lagos, the first Champions Planet in Africa, was the premium home of exciting experiences and conviviality as it offered visitors, business leaders and influential personalities an opportunity to enjoy matches while building new relationships.
“The new Heineken pop-up experience centres will open at the resumption of the 2016/2017 UCL season,” she added.
The ‘One Last Time’ party was held to celebrate these experiences the Heineken House provided for fans of the UCL over the years. At the party, which witnessed performances from A-list artistes such as Tiwa Savage, Falz and Olamide, the lucky winner of a raffle draw was presented with a KLM business class return ticket.
Heineken as part of its global brand-led approach, continue to integrate its responsible consumption program, ‘Enjoy Heineken Responsibly’ (EHR) into all activities to promote responsible consumption.
“The EHR is the flagship of our commitments; we are promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol. Heineken employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse,” Nkwoji stated.
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