Firm celebrates African queens to mark Mothers Day tomorrow

As the world celebrates 2019 Mothers Day tomorrow, Three Crowns milk, a Friesland Campina WAMCO brand has come up with a digital campaign to celebrate, promote and project Nigerian, African mothers in unique way by focusing on the Mum’s hair!

Interestingly, it is an acknowledged fact that the hair is the crown of every African mother. She wears it with great pride and goes the extra mile to make it look beautiful at all times.

Having positioned itself as the visible crown of every mum by nourishing her physical wellbeing and as that milk that cares for mums’ heart so she can continue to give her family the best care as the Queen of Hearts, the brand is calling on mums to upload pictures of their African hairstyles that look like a Crown to its social media platforms, and they will be generously rewarded for this campaign, as the Senior Brand Manager, Omolara Banjoko explained.

She said the campaign will drive conversation around mums as the crown jewel at the heart of every home with emphasis on her African hairstyles. “We know milk is very nutritious and has the essential vitamins especially Vitamin E that helps nourish the body inclusive of the hair hence we are calling on Nigerian Queens to show us how well they have nourished themselves. “This aligns with the brand positioning of Healthy Mums, Happy Families.”

Banjoko said, “Mums are saddled with physical and emotional responsibilities and oftentimes undervalue her own needs for a great health and a great heart .The campaign is aimed at showcasing how Three Crowns cares and appreciates mum as the heart of the family.”

Some of the hairstyles, which shall be promoted through the campaign are Shuku, Didi, Koroba, Face-me-I-Face-You, etc, all of which are some of the hilarious names for hairstyles in Nigeria.

Banjoko explained that the teaser stage will see participating mums acquainting themselves with the details via hashtag #ThreeCrownsAfricanQueen and #ThreeCrownsMilk; while they will thereafter share their hairstyles via the same hash tag #ThreeCrownsAfricanQueen; #ThreeCrownsMilk;. The campaign phase holds between May 6 and May 12.

The grand finale of the campaign will hold in Owerri, Imo State tomorrow, May 12 while the video of the winning hairstyles would be revealed on or before Friday, May 17.