Diamond Bank Targets Youths With Two New Products
DETERMINED to encourage Nigerian youths to develop a healthy saving culture and build prudent expenditure and investment profiles, Diamond Bank Plc has introduced the Diamond Future and Cool Teens Accounts.
These two financial products are specially designed to enable teenagers save with excitement and also help parents save for their children to easily meet their future financial needs.
Sharing her insights on this development, the Head of Corporate Communication, Diamond Bank, Ayona Trimnell, stated that the reason for developing the products is basically to enable Nigerian youths belong to the banking community and realise that they have a right to start early to chart a healthy financial course in life.
“We want young people to know that Diamond Bank is not just for adults; Diamond Bank is your bank too. We have worked hard to be the bank that understands the financial needs of parents and their children and to provide the right products and support to help them save to achieve their dreams,” she stated.
According to statistics from the Central Bank of Nigeria (CBN) and the Nigeria Bureau of Statistics (NBS), 63 per cent of the country’s 168 million population are under 25 years. Sadly, 64.3 per cent of this huge population between the ages of 15 and 24 years does not have a bank account, leaving them with no secure and supportive way to save for future goals.
According to Trimnell, an extensive research conducted by Diamond Bank in conjunction with Women’s World Banking opened the door for the bank to work to meet these needs with a comprehensive offering of youth accounts specifically designed for each target segment.
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