Dare2Dream season four berths with FCMB, Imperial Leather as sponsors
One of Nigeria’s most anticipated fashion and entertainment reality show Dare2Dream is back for season 4. As part of activities to herald the new season of the show, which has been paving the way to stardom for young Nigerians since 2014, the organiser recently a press briefing and influencers party at Silver Café, Yaba, Lagos.
Present at the event are Oluwakemi Akinwotu, Head, FCMB FLEXX Account, Oluwatobi Oyenekan, Brand Manager, Personal Care for Imperial Leather; George Mbam, Head of Online Marketing, Pulse Nigeria; Kabuchi Michaels, Presenter and Producer, Wazobia TV and Edewor Ajueshi, Producer, Wazobia TV.
Others include Josephine Enobong, Model, Trainer and Special Student Reporter for Season4, Valentino Dibia, Student PR and Strategy, Dare2Dream and others who met with the media and student influencers, discussing Dare2Dream Season4 and what viewers should expect from the new season.
According to Akinwotu,”FCMB has been a part of this journey since Season 1 and our passion towards Youth Empowerment has made us continue to sponsor the initiative. The Flexx account is mainly for youths and centres on Fun, Future and banking. Dare2Dream combines two of the propositions, Fun and Future”
The new season already kicked off on July 31, and promises to be all shades of fun, entertainment and inspiration. Over the course of three days in Afe Babalola Hall, there were auditions of performing artistes, music and fashion industry discussion panels, a designers contest by Da Viva Fabrics and a selection of multi-talented models.
Dare2Dream is an online platform and a reality series, which was crafted to unleash the creative and entrepreneurial potential of young people while opening doors to build their careers.
Oyenekan emphasised the positive impact of Dare2Dream on youths saying, “the partnership with Kinabuti’s Dare 2 Dream aims at giving back to society by empowering the Nigerian youth via the provision of life skills and empowerment classes. The youth that is well developed and grounded will ensure a sustainable future for Nigeria, hence our desire to support and make them ready for life’s challenges. More importantly, Imperial Leather is poised to meet the needs of our young consumers by giving them a taste of Luxury and Style delivered through the unique, inspiring, long lasting fragrances crafted by Master Perfumers, that excite and appeal to the senses.”
In addition, Mban emphasised the need to connect young millennial with industry key players. “Dare2Dream celebrates the rising generation of African MSMEs by connecting them with established industry players. This inclusive business model embraces the digital economy and redefines the future of sustainable business which is what we stand for.”