Bytesize Co-Founder Leaves Agency After Six Years
BUKOLA Akingbade, the co-founder of Rosabel Leo Burnett Group’s award-winning digital arm, Bytesize has quit the advertising agency after six years of incredible contribution to the integrated marketing communication industry.
Akingbade, who also doubled as the Chief Executive Officer, joined Rosabel Leo Burnett Group on February 1, 2009.
During her tenure, Bukola led the team to win clients like P&G, Hennessy, Nigerian Breweries, Nestle, Philips and Mansard Insurance.
The agency’s approach to business under her headship was immersive and fuelled with data driven initiatives. It ran memorable campaigns like Star’s Football digital campaign for the World Cup which had competitors (and sponsors) in disarray by utlising the full potential of planning and topicality.
Bytesize managed mobile focused initiatives for Gulder Ultimate Search 10th anniversary – fan’s edition which elevated the role of digital in distributing and creating incremental reach of a TV show through mobile which led to measurable results in volume contributions.
Bytesize clients have won local and international awards for the compelling digital work executed. It won the Digital Agency of the Year award at the fifth MarketingWorld Awards 2015.
For a business she started from zero and grew to become a multi-million dollar agency, Bukola has shown leadership, commitment and a detailed understanding of digital transformation with measurable business results.