Table Water Market: Valmont Joins The Fray

THE battle in the highly competitive table water segment of the Nigerian market is poised to get fiercer as Giant Beverages Limited, a Lagos-based beverage outfit has unveiled Valmont super-premium water brand.

The introduction of this premium product is coming on the heels of the company’s resolve to ensure that Nigerian brands join the league of internationally renowned brands.

According to its General Manager, Mr. Ayo Afolabi, the company is travelling this route because of its firm belief that a brand is a mark of quality, which is one of the key characteristics.

To this end, Valmont is produced to attain a super-premium brand status in taste, look and feel. “Our water is produced to the best of international standards. It goes through our ultra-purification processes without being exposed to air until it enters our unique bottles, thus preserving its freshness and purity. It is called ‘Valmont’ for its strong, rich, luxurious and sophisticated background,” he said.

He added that Valmont is natural and produced to accompany fine food and luxurious lifestyle. “Its transparent and minimalistic labeling further gives it an extra touch of class which is expected to appeal to discerning consumers who will stop at nothing to enjoy the best that life offers,” he noted.

Afolabi explained that “in order to make maximum market impact to meet consumers’ varying needs, the product comes in 600ml, 750ml (Sportcap) and 1.5L 100 per cent recyclable plastic bottles. At a later point, it will also be available in750ml glass bottles sold only through high-end restaurants, hotels, international airlines and event outfits. Apart from its product quality and packaging, Valmont boasts of widest range of sizes in the Nigerian market, thus providing water to suit different consumer needs.”

Throwing more light on the brand, Marketing Manager of the company, Mrs. Bose Ogunyemi pointed out that one of its range comes with an innovation that would be the first in the industry.

“Our Sportcap (750ml) is the first in Nigeria and it is suited for on-the-go consumers. It is convenient and would not distract consumers’ from other activities such as driving, walking, etc,” she said.

Giant Beverages Limited was set-up to focus primarily on the manufacturing of quality and healthy alternatives to the traditional sugar sweetened carbonated beverages.