‘Strategic Marketing Campaign, Way Out For Organisations’



ORGANISATIONS that want to survive and stand out in this competitive market need to develop strategic marketing campaigns that connect with their consumers and target prospect across all marketing platforms.

Speaking recently at the “Google Day”, the Country Manager of Google, Juliet Chiazor, said customers were faced with a minimum of 2,000 marketing messages streamed on different communication platforms every day. She stated that for any player to excel, its communication must be appropriate and target the right audience.

Chiazor affirmed that innovation is at the heart of everything Google does as the company is aware of dynamism of different markets the world over. As a result, Chiazor said Google has different solutions that corporations anywhere in the world could use to achieve their goals in the target markets. Some of those solutions, according to her, are Google Voice Search; Google Maps; Google Now; and Google Photo Sphere.

She declared that television viewership is slowly declining as audiences are shifting online. Specifically, she stated that there is an increase of 60 per cent of online video streaming that customers are faced with.

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