GSK Outlines Challenges Facing Panadol Brand

By Abiodun Obisesan   |   23 January 2015   |   11:00 pm  

THE Marketing Director of GlaxoSmithKline Consumer Nigeria Plc, Kerry Alexander, has identified increased competition, generic, counterfeiting and poor distribution network as some of the reasons for the lull of the Panadol brand in the Nigerian market. 

  She stated this while unveiling its Panadol Children’s suspension and Scott’s Cod Liver Oil Emulsion for kids before healthcare professionals during an event at the Oriental Hotel in Lagos. 

 GSK Consumer Nigeria Plc is one of the world’s leading research-based pharmaceutical and healthcare companies that is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

  Speaking with The Guardian, Alexander maintained that the do more, feel better and live longer, campaign, is a pointer that ‘‘2015 is going to be an exciting year for the brand. We have new campaigns coming up to make consumers understand the different usage of Panadol, especially within the children market. We would also be leveraging on our partnership with pharmacists by getting scale and efficiency.”

  In attendance at the event were health professionals from different fields including paediatricians, general practitioners, nurses, pharmacists and other health workers who experienced firsthand GSK’s exciting product solution for kids. The unveiling was done by the President of Nigerian Paediatric Association, Prof. Adebiyi Olowu.

  Alexander explained further that “Panadol Children’s Suspension provides fast and effective relief for pain and fever in children and is gentle on tiny tummies.”  

  She added: “Scott’s Emulsion, which comes in orange flavour, provides nutrients that contribute to growth and development, normal brain function and the maintenance of a healthy immune system in “Scott’s was produced in an emulsion form because it is easily absorbed and provides better results than other cod liver products in oil form.” 

  Speaking at the launch, President, African Paediatric Association and Societies, Dr Dorothy Esangbedo, emphasised the role of Omega-3 fatty acids, Vitamin A and D and Calcium in the growth and development of children. 



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