Dangote Ranked Among Most Admired African Brands

By Abiodun Obisesan   |   16 January 2015   |   11:00 pm  

DANGOTE Industries Limited (DIL) has been ranked among Africa’s top 100 most admired and most valuable brands in 2014. According to the ranking released by Brand Africa in conjunction with African Business magazine, DIL emerged as the only brand of Nigerian origin among the continent’s topmost brands.

  According to the 2014 Brand Africa 100 rankings of the most valuable and most admired brands in sub-Saharan Africa released recently, DIL with a brand value of $253 million was ranked 36 in admiration and 76 in terms of brand value.

  The ranking did not come as a surprise as DIL has presence in about 15 African countries, which has made the brand more visible to the local populace. 

  President/Chief Executive, Dangote Industries Ltd, Chief Aliko Dangote (GCON), was recently ranked among the World’s most powerful 72 people by Forbes Magazine. The continent’s foremost billionaire is listed as the 68th most powerful person in the world, and is one of only two Africans to appear on this year’s list.

  The magazine ranked Egyptian President Abdel Fattah el-Sisi as Africa’s most powerful man. He ranks 51st on the power list.     

  According to its ranking of the World’s Most Powerful People, Dangote is the second most powerful man in Africa.

  It should be recalled that Consumer News and Business Channel (CNBC) recently ranked Dangote as one of the 25 most influential people in the world in terms of having a profound impact on business and finance. 

  A CNBC spokesman said: “They have disrupted industries, sparked change and exercised an influence far beyond their own companies. As CNBC embarks on its second quarter-century, it faces a world completely altered from when it started.”

 



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