At Akwaaba, Dubai Tourism strengthens relationship with travel partners
After a successful outing last year, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) returned to this year’s edition of Akwaaba African Travel Market, in Lagos, Nigeria, which opened on September 10 and ended September 12, at the Eko hotel & Suite, Victoria Island, Lagos.
With 10 partners across medical, hospitality, entertainment, and retail sectors, this is the third consecutive year of Dubai tourism participation at the region’s most prestigious travel trade event, where it reaffirmed its interest in Nigeria and the African continent. The agency also unveiled plans to strengthen its relationships with key travel partners in the region.
As usual, Dubai Tourism’s stand showcased the city’s ever-growing portfolio of bespoke and affordable experiences for leisure, business and health travellers. Outbound travel operators from across Africa also had the opportunity to learn about the latest additions to the city’s family, shopping and entertainment destinations, as well as new experiences for African travellers in the coming months.
Speaking at the event, which brought together stakeholders in the travel and tourism sectors of Africa, Stella Obinwa, Regional Director (Africa) for Dubai Tourism, said, “With a five per cent year-on-year increase in visitors from January to July this year when compared to 2016, Africa continues to show its immense potential as a source market for tourists to Dubai. We are very pleased to return to the Akwaaba African Travel Market and meet with new and existing partners from the government and travel trade sector, as we continue to evolve our offering to be the destination of choice for African travellers.”
Following an impressive first half of 2017, Dubai Tourism hopes to capitalise on the popularity of its destinations such as the family-friendly Dubai Parks and Resorts and IMG Worlds of Adventure, the magnificent Dubai Opera and the expansive Dubai Canal. Earlier this year, the city also celebrated the 22nd edition of the popular Dubai Shopping Festival and the fourth edition of the Dubai Food Festival, and concluded the latest edition of Dubai Summer Surprises last month.
More recently, Dubai celebrated the launch of La Perle, the city’s first resident live show, and is set to open the doors to attractions such as Dubai Safari Park and Dubai Frame by the end of the year.Also to come in 2017 are sales such as the Big Summer Clearance Sale and a jam-packed calendar of events, concerts and celebrations in the lead up to 2018.
“As African tourists are increasingly seeking more varied experiences, we are constantly working towards giving them new and different options to enjoy while in Dubai. The city’s extensive affordable luxury offering across hospitality, shopping, dining and entertainment provides multiple reasons to travel to Dubai throughout the year. Through the Akwaaba African Travel Market, we look forward to strengthening our relationships with key travel experts in the region, and work together to further develop Africa as a source market, thereby increasing visitation to Dubai,” Obinwa said.
Dubai Tourism was joined by select partners including Adonis Tourism; Alpha Tours; American Hospital Dubai; Dubai Health Authority – Medical Tourism Council; Emirates Airline; North Tours; Rayna Destination Management; Thumbay Hospital; Dubai College of Tourism; Iranian Hospital Dubai.
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