AFRIMA makes case for culture, as AU elects new chairperson

President and Executive Producer of AFRIMA, Mike Dada

The International Committee of All Africa Music Awards (AFRIMA) has called on the new leadership of the African Union Commission (AUC) to forge a deeper integration of Africa through cultural exchange, as a way of creating a brighter future for her teeming youth and future generations.

This was contained in part of the congratulatory message from AFRIMA on the successful election of President Alpha Conde of the Republic of Guinea as the new Chairman of the African Union and Foreign Affairs Minister of Chad Republic, Mr. Moussa Faki Mahamat as the Chairperson, African Union Commission.

Other officials were also elected during the final round of elections held on Monday, January 30, 2017, at the 28th Ordinary Session of Heads of State Summit at the AUC Headquarters, Addis Ababa, Ethiopia.

Reacting to the outcome of the election, the President and Executive Producer of AFRIMA, Mike Dada, said, “We are pleased to receive the news of the newly-elected AUC Chairperson, His Excellency, Moussa Faki Mahamat and pledge our support as we foster peace and unitzv y on the continent. AFRIMA remains committed to her partnership with the leadership of the AUC to promote the pan-African agenda of integration for Africa through the instrumentality of music, culture and entertainment for prosperity for its entire people.”

Dada added, “It is worthy of note that African artistes and personalities are breaking stereotypical and geographical boundaries to make their mark on the music, culture and entertainment scene around the world.”

The African Union and AFRIMA share a common belief that the African creative industries such as music, film, sports, publishing, live performances and craft form a remarkably healthy branch of the global economy. The music, culture and entertainment industries, when properly structured and showcased, can help national economies diversify and avoid an over-dependence on limited natural resources.

“Africa’s culture and entertainment is a largely untapped resource that could give its economic development a welcome incentive. Artistic and cultural activity is also proving a driver of democratization and can help prevent violent conflict,” Dada said.

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