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Swatch announces its Big Bold Next collection

Swatch Big Bold Next collection launched on Tuesday, April 6 Photo: Swatch.

Swiss watchmaker Swatch has added the Big Bold Next Ceramic watch to its collections on Tuesday.

The watch comes to a new and unique mix of ceramic and bio-sourced plastic made by Swatch.

It contains two-thirds ceramic, one-third bio-sourced plastic, bioceramic is both resilient and resistant with a silk-like touch — uniting the best of both worlds.

The Big Bold Next has a 47mm diameter case, deep and architecturally structured, provides plenty of room to appreciate the pure and refined BIOCERAMIC characteristics to the fullest.

There are five colors to choose from: the classic design statements black and white, grey, optimistic sky-blue, and new power-pink. The bracelet, glass, and loops are made from bio-sourced plastic.

“Big Bold in Bioceramic is a smooth, pure and substantial design piece, reduced to the max to allow the new material to be fully enjoyed thanks to the signature “see-through” Swatch attitude,” Swatch said in a statement.

The Big Bold Next Ceramic watch was launched only a few months after the first bio-sourced Swatch launched in September 2020.

Swatch started a revolution in 1983 with the smart introduction of watches responsibly made out of 51 components only.

Thirty-seven years later, the brand introduced bio-sourced plastic, which debuted on the ‘BIORELOADED’ collection in September 2020.

Today, bioceramic comes as the new addition to Swatch Next, the latest release in a run of disruptive ideas, according to Swatch.

“Swatch is always looking for ways to push the envelope when it comes to design, materials, and technology,” Swatch said.

“BIOCERAMIC marks yet another benchmark in the brand’s innovation journey. By the end of 2021, all key Swatch product lines will further explore the use of BIOCERAMIC.”

The new collection will be available in Nigeria at the end of the month and can be bought on www.FFStores.com and in Swatch stores nationwide. For more information please call 07031758520.

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