Marketing Edge launches Forces Behind the Brands

Integrated Marketing Communications sector in Nigeria is set to witness a new boost as Marketing Edge, a frontline marketing and advertising publication launches a special edition publication on “Forces Behind the Brands” next month.

The publication will feature profiles and market intelligence reports on players and gladiators in the competitive Nigerian IMC market as well as brand expectations in the New Year.

It is intended to be an advertisers’ companion and an industry memento for both local and international investors.

Dropping the hint in Lagos, Publisher and Chief Executive Officer of Marketing Edge, Mr. John Ajayi disclosed that the new initiative was informed by the brand owners’ continued quest for value-addition in a competitive environment that is equally plagued by recession.
His words: “Despite its challenges, the Nigerian economy holds very great promises in 2017 as established brands
are poised for more value-addition in order to increase market share notwithstanding the keen competition in this season of recession”.

The publisher who stated that the publication due for market unveiling mid next month will offer market insights, untapped market opportunities and potentials as well as profiles of major players, tools and technologies in building brands in a digital age.

Ajayi stated that “multinationals and indigenous conglomerates who appreciate the pivotal place of marketing communications are already engaging top rated marketing specialists to push their brands using the right media channels in the market place in a sustained effort to not only survive the current market heat but out-live and out-perform competitors.

Continuing, he said, “our new initiative on launching “Forces Behind the Brands” into the market so early in the year is in sync with Marketing Edge’s raison deter in promoting the brand idea. We are using the publication to set agenda for the advertisers whose efforts in gaining upper hand in the market place must be appreciated and robustly supported.

“For us at MARKETING EDGE, we see brand’s attainment of requisite equity height as sine qua non to the innovative and strategic application of relevant elements in the mix.

He also stated that the publication will go a long way in further expanding the frontiers of marketing and advertising knowledge as well as bridge the knowledge gap between the brands and the consumers on the one hand and also between the brand building specialists and the market place.