MARKETING EDGE holds marketing summit
Nigeria's leading and award winning marketing and advertising publications, MARKETING EDGE, has concluded plans to hold the 2017 edition of National Marketing Stakeholders Summit and Brands & Advertising Excellence award.
The programme, a two-in-one industry initiative is designed and aimed at promoting the brand idea while expanding the frontiers of marketing and advertising knowledge. The theme for this year’s edition of the marketing summit is “Brand Marketing and Marketing Management in a Recovering but Restructured Nigerian Economy: Challenges and Implications for Marketing Services Providers”. The event has been slated to hold Friday, 16th June, 2017 at the prestigious Federal Palace Hotel, Victoria Island, Lagos.
A statement by the Publisher/Editor-in-Chief of MARKETING EDGE, Mr. John Ajayi said this year’s summit theme was carefully selected because of the objective reality in the nation’s micro and macro-economic spheres, adding that as a key industry operator, “we are poised to lead conversation on contemporary industry issues”.
The summit holds between 9am – 2pm while the award nite holds 7pm.Expected as Guest Speaker at the Summit is the former Managing Director of Guinness in Cameroun and Founder/CEO, Advantage Consult, Mr. Ekwunife Okoli while the Chairman of Loeries Award Company, Mr. Andrew Human will be the Keynote Speaker. The occasion which will be chairmaned by the renowned marketing professional and marketing partner of Market Space Mr. George Thorpe, has eminent and accomplished marketing professionals as discussants.
These are, Marketing Director, Coca-Cola Nigeria, Mrs. Patricia Jemibewon (Lead Discussant), Managing Director of Multichoice Nigeria, Mr. John Ugbe and Head of Corporate Communications, First Bank of Nigeria, Mrs. Folake Ani-Mumuney.Other cerebral panel members are, Managing Director of Media Fuse Aegis Dentsu, Mr. Emeka Okeke, Managing Director of DDB Lagos, Mr. Ikechi Odigbo.
“We adopt the theme for this year’s stakeholders confab because we are not unmindful of the changing mood of the nation both at the micro and macro-economic levels,” Ajayi said, stressing thatbthe current efforts by President Muhammadu Buhari administration should be applauded and supported, hence “the reason why MARKETING EDGE is beaming national searchlight on government’s efforts at recovering the economy hitherto on the tenterhooks and project as well as navigate way forward for those involved in the business of brand management and the management of brand business.
The brands and Advertising Excellence Awards is intended to celebrate and reward outstanding personalities, brands and institutions that have established their footprints in the annals of marketing and advertising business in Nigeria and