Jameson Irish Whiskey unveils new campaign to deepen brand penetration

Jameson Irish Whiskey has unveiled its ‘Smooth Taste, That’s Why” campaign featuring the best of the Alté scene.

The campaign features brand influencers across music, fashion and lifestyle.
According to a statement made available to The Guardian by the company, the campaign will launch across thirteen billboards around Lagos and Abuja and features talented artist, BOJ, fashion influencer, Jess Chibuze, lifestyle influencer, Muyiwa Aigbe, popularly known as Aarbenco, celebrity barber, Kayzplace and brand ambassador and lifestyle influencer, TEEZEE.

Speaking on the new offering, the company said:  “It is a fresh and engaging emotive creative piece that is set to continue to support our aim of building our brand presence in Nigeria. The campaign connects us back to our brand roots and we have chosen to partner with influencers who love and consume our brand and have supported our journey in market.”