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IIDA kicks off nationwide search for 2017 heroes

By Tobi Awodipe   |   17 June 2017   |   3:57 am  

General Manager, Indomie, Girish Sharma


Indomie To Feed Muslims

The search team for the 2017 Indomie Independence Day Award for Heroes of Nigeria, an annual initiative of Dufil Prima Foods Plc., is set to hit various locations across the country.

According to a statement by the company, the exercise which took off from the 12th of June is targeted at identifying, recognising and rewarding Nigerian children for unique acts of bravery and heroism, is set to gather true stories from designated locations about children of age 15 and below, who have at one time or the other performed exceptional acts of bravery and heroism.

The Group Public Relations Manager, Dufil Prima Foods Plc., Tope Ashiwaju said the search exercise would take place in ten states, Lagos, Ondo, Abuja, Niger, Bayelsa, Delta, Abia, Anambra, Kaduna and Kano and would last for eight weeks.

Ashiwaju however assured that the search exercise would not be limited to the field search alone, as there are other methods through which entries could be received, such as calls to designated phone lines, email address, hand delivery of letters at the project office so as to gather more entries from every nook and cranny of the country.

Also speaking on this development, Project Leader of Market Probe Plc., the Agency tasked with the exercise, Raymond Fatunji, said the stories would be verified and authenticated by way of investigation and witnesses who would testify to the authenticity of the stories.

Meanwhile, as a way of commemorating the on-going Ramadan, the brand has made available, a number of mobile kitchens in central Mosques across the country to assist with feeding during the fast, saying they intend to feed two million Muslims across the nation, as they will be served special delicacies after evening prayers throughout this period.

Ashiwaju, said the firm is identifying with Muslims by serving Indomie meals for ‘Iftar’ at various popular central Mosques across the country. Speaking on the logistics of distribution, he said, “Already, we have identified several mosques where freshly prepared Indomie will be freely served at the time of Iftar on a daily basis, as in one mosque per day in a week where everything would have been put in place to ensure that everyone present at the mosques is served immediately after evening prayers.”

According to him, the brand believes in connecting with its consumers through varied platforms and the month of Ramadan provides a unique opportunity to connect with and engage Muslim consumers.



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