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#BeatofAfrica 2015: Biffi Boutique x ITC Ethical Fashion Initiative for VFNO & MFW

29 September 2015   |   10:12 am

For the third consecutive year, Biffi Boutique and ITC Ethical Fashion Initiative brought the Beat of Africa to Milan’s celebration of Vogue Fashion’s Night Out and Milan Fashion Week (23-28 Sept).

Biffi x EFI Beat of Africa - MaXhosa by Laduma window (c) Solange Souza (21) (631x800)

Biffi x EFI Beat of Africa - Mimi Plange Window

MaXhosa by Laduma, Mimi Plange, Sindiso Khumalo and Sophie Zinga showcased looks from their Spring/Summer 2016 collections at the iconic Milanese store and created a special gift item sold during Vogue Fashion’s Night Out.

Biffi x EFI Beat of Africa Launch Night (800x534) Biffi x EFI Beat of Africa Launch Night (c)

The looks have been on display at Biffi Boutique during Milan Fashion Week for the shoppers on Corso Genova and fashion crowd to see. The vibrant and colourful windows are designed by the From Studio team.

MaXhosa by Laduma & Dent de Man window

Simone Cipriani said of the event: “There is a huge buzz around African fashion but scarce opportunities for real trade. The Ethical Fashion Initiative is working on this and we are soon launching a new mentoring scheme to enable designers work alongside investors and business partners. This is a key component to grow and bring more work to Africa. Work not words is what Africa needs.

MaXhosa by Laduma window

Solange Souza

Mimi Plange with Simonetta Gianfelici


Mimi Plange designs Mimi Plange Window (c) Sindiso Khumalo Designs

Sophie Zinga Window

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