Naija Stars Lead MAMA 2015 Nominations
AS music stars and stakeholders in the showbiz industries of Africa get set to jet into Durban, South Africa, for this year’s edition of the MTV Africa Music Award (MAMA), the organisers VIMN Africa and MTV Base have revealed the nominations for the award ceremony at a star-studded reception staged at Harem, Johannesburg.
MAMA 2015 nominees such as Seyi Shay, Black Motion, Bucie, Cassper Nyovest, Diamond Platnumz and other celebrities, attended the event, which has set the tone for this year’s project. Celebrating the extraordinary evolution of African achievement, this year’s MAMA recognises contemporary artistes and trailblazers in a range of music and lifestyle categories including Song of the Year, Video of the Year, Best Collaboration and Personality of the Year.
Speaking at the event, Senior Vice President & Managing Director, VIMN Africa Alex Okosi said, “as Viacom International Media Networks celebrates its first 10 years in Africa, we are thrilled to pay tribute to the dynamism, creativity and passion of all the MAMA 2015 nominees.
Applauding music and achievement all over the continent, the MAMA recognises the contribution of both enduring icons on the African music scene, and new and emerging talents of the future.”
The list made available shows that Nigerian artistes dominated nominations this year. Competing in the prestigious Best Male act category are AKA (SouthAfrica), Davido (Nigeria), Diamond (Tanzania) and Wizkid (Nigeria), Sarkodie (Ghana), while female artistes making their mark in the Best Female category include Bucie (SA), Busiswa (SA), Seyi Shay (Nigeria), Vanessa Mdee(Tanzania) and Yemi Alade (Nigeria).
The enduring popularity of Hip Hop on the continent is captured in the hotly contested Best Hip Hop category, where Cassper Nyovest (South Africa) is battling it out with K.O. (South Africa),Olamide (Nigeria), Phyno (Nigeria) and Youssoupha (DRC).
Recognising the contribution of new talent on the continent, Best New Act: Transformed Today by Absolut gave nods to nominees from around the continent, including Cassper Nyovest (South Africa), Anna Joyce (Angola), Duncan (South Africa), Patoranking (Nigeria) and Stonebwoy (Ghana).
Desmond Golding, Head of Department of Economic Development, Tourism, and Environmental Affairs, KwaZulu-Natal Province, commented, “these nominations mark a significant milestone to the MAMA, which KwaZulu-Natal sees as the linchpin to deepening tourism, investment and talent.
“Congratulations to all the 2015 MAMA nominees, particularly the nominees of Best New Act Transformed by Absolut,” said Sola Oke, Marketing Director, Pernod Ricard Nigeria. “
We look forward to transforming the Best New Act nominees’ MAMA nomination journey by garnering support for them through our supporter video shout-outs and live in-market performances, and via our “Africa is Absolut” campaign.
The campaign celebrates Africa’s unique creativity, recognising artists who stand by their style, who are creators, innovators and originators. A campaign that encourages artistes to Be Absolut.”
Phillip Sithole Head of Durban Tourism proudly stated, “the MAMA is a true reflection of the rapid growth and music potential of the African continent.
The City is proud that the event will be a catalyst to showcase the talent in the local music industry and create opportunities for our young and aspiring artists to be competitive globally. We wish the nominees in all the categories the best of luck and may they be proud of reaching this achievement for their continent.” A total of 70 nominees were revealed at the event, across 13 different categories.
Nominees for additional categories, including the MTV Base Leadership Award and Best International Act, will be revealed at a later date.