Pabara Ebiere Imoagene

Pabara is the founder and CEO of Lowcarbng Food Hub which she started in 2016 to provide a wide range of products needed for weight loss, low carb meal replacement, diabetes control and management and so on. She’s a graduate of Psychology from the University of Ibadan. Her entrepreneurial journey started when she worked with an African magazine, Network Africa, starting from business development and eventually rising to the post of Managing Editor.

What’s the name of your company? Lowcarbng food hub What problem does your company solve?
We provide low carb meal options that fit into the Nigerian diet and can replace the high carb options that can be so detrimental to our health and weight goals. We have the lowcarb swallow, made from coconut flour, eggplant flour and cabbage. We also produce alternatives like gluten and sugar- free almond bread, coconut bread etc.

What ignited the spark in you to start a new business venture?
I’ve always been a serial Dieter. After trying out the lowcarb / keto diet, I realised that it would be a great solution for those who’d found it difficult to lose weight through the other conventional ways. I became passionate about providing the necessary tools- foods and dry products to help as many people achieve their weight loss or health goals via lchf, keto or low carb.

What would you say are the top three skills needed to be a successful entrepreneur?
Passion, knowledge and tenacity are the three major things every entrepreneur needs. Passion for what you want to do. Your passion must keep you awake, force you to birth it. Knowledge about how to grow a business, create structures, develop strategy and stick ability through the ups and downs that come with the variables of a fluid economy and customer needs.

How long do you stick with an idea before giving up?
I hardly give up. I can keep an idea on the back burner to come back to it at a later time.

What motivates you?
The possibility of succeeding and of reaching as many serial dieters out there with the weight-loss solutions I have.

How do you define success?
Success for me is the ability to impact the largest number of people I possibly can with my products and to build a business that can stand the test of time.