“My husband encouraged me to start my juice company” – Temiloluwa Balogun

Temiloluwa Balogun

Temiloluwa Balogun is fulfilling that dream by following her passion by changing the narrative unhealthy food consumption, She is the CEO of DawnJuice, a fast-rising organic fruit juice and smoothies company in Nigeria. The young budding entrepreneur earned her degree in Microbiology from Olabisi Onabanjo University. Temi is a strong advocate for a healthy lifestyle. She continues to promote healthy living and lifestyle by carefully creating recipes to meet her family and clientele demands; encourages young people—especially women to choose healthy meal options.

She has supported and partnered with several organizations to drive the message of healthy lifestyle home, while she also runs her beauty and lifestyle outfit MO’s Crib Ventures on the side to further help women with their day to day lifestyle as it relates to beauty and make-up.

Temiloluwa who is happily married with children is also a certified Air hostess, In her words “ If I wasn’t into Juice business, I would have been a very successful air hostess because I commit myself to everything I do and give it my all”.She shares her story with me in this interview and shed more light on the need to eat and stay healthy.

Childhood Influence
I wouldn’t say Yes or No. But, all I can relate is that the church we attended back then fruits was always the order of the day,invariably I got introduced and exposed to fruits very early in life in varieties.

Meet Temi
A mother of three, who loves caring for her home. An entrepreneur and business woman who owns both Mo’s Crib and Dawn Juice (beauty and healthy lifestyle). I love caring for people around me, love togetherness, working with my team especially in areas of support and supervision. I’m very hardworking, humble, fun person, down to earth, takes responsibility and shares authority amongst workers accordingly. Happy to protect and serve her home, the people around her and give back to the society.

Inspiration behind Dawn Juice
I got inspired by a handful of thoughts, just to mention a few; I recall that fast foods and drinks was the order of the day for my generation while growing up. It was trendy and a breakaway from the normal home food making. Little did we know that like everything it has its own side effects. I wanted to change the narrative, and that’s where the inspiration for Dawn juice came from, I started with my immediate family and friends , moreso the society needs more awareness about living, eating and staying healthy, so since eating is one of the behavioral functions of humans for living, what goes into the esophagus should be healthy and 100% clean, organic and fresh. Our products are from natural fruit and vegetables contains no artificial preservative or additives which guarantees healthy lifestyle. To help the World in reducing sickness and diseases resulting from unhealthy eating and passing the healthy lifestyle culture to the incoming generation.

Challenges of running Dawn Juice
Dawnjuice deals with fresh, organic farm produce which are personally sorted for in a good state. The most dreadful challenge is when the fruits all get spoilt/rotten before used or when already processed and bottled up for sales and been kept in the fridge but the generator or fridge and or PHCN decides to give up at the same time and it all gets sour. It’s heart breaking and no juicing company wants to experience it. Luckily, we have been able to adjust by not relying solely on PHCN but also solar electricity

Another challenge is trying to change the narrative by breaking the cycle of unhealthy food, apparently most people are used to that, it’s also challenging that prospective buyers are always skeptical about the content of healthy drinks either because of previous experience with other brands or out of fear Thankfully, three of our products are NAFDAC approved, so quality is always guaranteed.

Another bottleneck is pricing. Most people may find it convenient to buy a N100 or N200 unhealthy drink than to buy a N600 to N1000 healthy drinks- juice or smoothies of the same Litres.

Cost of business in Lagos is quite high, ranging from electricity bills, transportation, licensing etc. this will definitely affect the price. However, we have worked so hard to keep the overhead costs so low while maintaining its quality recipe that the pricing is almost equivalent to do-it-yourself cost at home

Plans to hold a walk
Dawnjuice is working on starting up a walk campaign which will be held once every year or depending on the outcome of the first program when it commences. The campaign is a Walk against Disease, which is one of the major reasons Dawnjuice was birthed, we are also open to give support to and partner with any organization or company that gives back to the society.

Reward
Our greatest reward so far is been referred too with good and positive feedback. Our customers satisfaction is our main priority and we are also ready and happy to serve those buds with our healthy and hearty recipes.

DawnJuice in 5 years
In today’s competitive world, it’s our job to stay true to our product, quality, quantity and remain humble, stay friendly with our customers and remain consistent with them and have their satisfaction as our main goal at all times. With that been said our customers can only make it work with continuous demand from them and supply from us. I’m really excited about the future cause it takes drops of water to make an ocean, with continuous hard-work, teamwork and determination dreams do come through. Nothing is impossible if we put our minds to it, Dawnjuice moves in a steady pace, gradual is he that want to eat fat, so establishing branches in the various locations in Lagos and then other states to spread our vision throughout the country. Healthy eating is no longer expensive.

I will keep pushing against all odds
There’s hardly anything you set to do that someone else isn’t doing and that alone can get you thinking on how you’ll start and meet market standard and the thoughts of not been capable of sustaining in the market. At the beginning not having the necessary and right machinery to make work faster, effective and efficient. I almost gave up but with great support and encouragement, I went back to drawing board evaluated what exactly I needed and wanted to do. A lot of things can discourage one from attain success but with determination, set mind and focus all will be the thing of the past sooner or later.

My husband is my Inspiration
I got inspired by My Husband as I get to prepare Juice for him like every other day, as healthy living is a long term and continuous commitment and he was very conscious of his diet with the Juice added. That birthed the dream. Continuous attempts paved way for learning, exploring and researching into the World of Juicing, the juicing in small quantities been made, started growing progressively by the day and boom DAWNJUICE here I come.

More inspiration came as I get to influence people around me to living and eating better and healthy by adjusting their diet plan by adding Juice or smoothies to their meal plan.

Being a Woman of Rubies
I believe as a woman being independent goes a long way for us, our kids and the society at large, we need to wake up from the Mentality of keeping ourselves in the wall of our homes, care for the household and not mix and mingle with the ongoing events around us and our surroundings.

We have lots of talents and things to offer to the society, starting from been supportive to our husbands in every ramification, raising our kids and instilling good habits in them, been our sisters keeper at all times and helping fellow women instead making her feel inferior.

Are Nigerians well informed on the need to eat and drink healthy
Yes! Almost everyone is into one thing or the other it’s either you hear of Exercising (fitness club) or the Keto diet, smoothies cleansing etc. Everybody wants to live long in good health and so in achieving that they fall on any of the mentioned above. Staying in shape is trendy thing now – exercising and having a good diet, everything and anything at all that can make the old look younger. Farming is also beginning to resurface as fresh and organic crop product are more save and reliable to consume.

Why we support charitable causes
Dawnjuice loves to support and promote other business the little way we can cause we all need each other to grow, it gives us more exposure and opportunities and help reach our prospective customers , giving them an insight and knowledge about DawnJuice.

In this article:
DawnJuiceTemiloluwa Balogun
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