Media  

Women Radio: Will it be the game changer?

Abiola, one of the OAPs of the WFM

Abiola, one of the OAPs of the WFM

HISTORY was made last week when the first woman radio station in Nigeria, (WFM 91.7) and probably in Africa hit the airwaves. With this, it is expected that issues of women would continuously dominate public discourse.
 
Over the years, women across the world, with more claims from third world countries women, alleging marginalization from the society. This led to the 35 percent affirmation with Nigeria struggling to meet that benchmark. The media is a critical element is championing a cause, and with the birth of a fully women centric radio, the journey to actualizing the 35 per cent affirmation in Nigeria might now be a smooth ride especially considering the power and impact of the media to cause change.
   
The epoch-making event made the gender-sensitive radio outfit the first radio station for women and the family to broadcast live in Nigeria, perhaps in the whole of sub-Saharan Africa.
 
Voices of the station’s highflying OAPs (on-air-personalities) hits listeners’ rediffusion receivers/sets in their homes, cars and offices, live on Monday morning starting up the week in festive mood.
 
Listeners were treated to the excitement that is to come when the station’s voices of Abisola Grace Aiyeola, Funmi Jinadu and Bolatito Bez Idakula boomed live on the station’s 91.7 frequency modulation (FM) channel.
 
The station whose owners and operators, St. Ives Communications sought and acquired licence to establish and run as specialized radio station comes with clean, clear signals that has been adjudged the best in the industry by pundits. This is more so as WFM 91.7 is reputed to be operating on the very best and latest in broadcast technology. This explains the quality of signals of the station. The station’s broadcast equipment are manufactured by Clyde Broadcast, a Glasgow, Scotland-based world renowned radio broadcast equipment manufacturer.
   
In less than 24 hours of the commencement of its live transmissions, WFM is already receiving commendations from listeners who are praising the quality and cleanliness of its signals. Bekky Solaate, a resident of Alausa, Ikeja Lagos disclosed that “it is as if they (WFM) are right inside my living room. The signal is so clear. I think the station has a great future,” she said.
   
Another listener, a lady who simply gave her name as Rebecca, called-in from Shagamu, Ogun State could barely hold back her excitement. “I congratulate your station for this achievement. So we women now have something we can call our own. I thank God for this,” she said. When asked to comment on the stations signals in her location, Rebecca reply: “It’s loud and clear here.” Biola from Lekki and Hakeem from Sagamu commended the clean and clear signals.
   
A couple of other callers including male listeners attest to the clarity of the station’s signals across several locations mostly in South-West Nigeria.
 
Though it is still pretty young to conclude what the impact would be in the days ahead, especially if the organization would be able to sustain its vision and keep the tempo high the way it started. If it does, then there would be better days ahead for the women and this could be a game changer for the women. And then, it might no longer be a man’s world as it is usually said. 



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