Why We Sponsor Felabration, By Thurston
FELABRATION, a yearly international music concert to celebrate the late Afrobeat King, Fela Anikulapo Kuti, may have ended with pump and pageantry on Sunday October 18, but the buzz created by the event is yet to diminish in the entertainment world.
The leading carbonated drink maker, 7Up, has been sponsoring and refreshing Felabration over the years.
According to the Head of Marketing, Seven-Up Bottling Company, Mr. Norden Thurston, “Fela is an international brand who made a difference in this world with his music and 7Up is an international brand that continues to make a difference in the live and passion of people globally through music, education and sports.”
The weeklong celebration held mainly inside the African Shrine, Ikeja, Lagos. With many activities within the week like a debate for Senior Secondary Schools titled, Poverty is Not an Accident like Slavery and Apartheid, a symposium, a drama titled, Fela Son of Kuti.
Felabration 2015 was tagged, Just Like That, started on Monday October 12 and ended on Sunday October 18 and attracted international icons such as, the elegant Seyi Shay; ‘Rainmaker’, Majek Fashek; sonorous Tuface Idibia, ‘Lagos Jam crooners’, Third World; the ‘Chairman’ MI; songstress Sandra Izsadore; ‘Ghetto Soldier’, Daddy Showkey; king of Afrobeat, Femi Kuti and the London-based London Afrobeat Collective