Verdant Zeal set to celebrate decade of providing media solutions

To celebrate its 10th anniversary of providing digital marketing, public relations, creative media planning and buying, and development communication in Nigeria, Verdant Zeal is set to hold a lineup of activities in March. The events kick off with a thanksgiving service on March 1, 2017 at its premises in GRA, Ikeja; a photo exhibition titled ‘Journeys and Discoveries,’ will follow from Friday, March 17 through Sunday, March 19 at Renaissance Hotel, GRA Ikeja.

The annual Verdant zeal 6th innovation series will hold on March 23 at Civic Centre, Victoria Island and has as theme ‘How Technology is Driving Africa’s New Narrative.’ There will be a Quantum awards night on the same day to wrap up the activities.

While speaking with The Guardian, Chairperson of the committee and Group Director, Marketing and Business Development, Nkiruka Oguadinma, said, “The events will be an opportunity to showcase what we have done and so we decided to start with the thanksgiving, which will host some of our key clients and partners and those who have supported us in the past 10 years.

“The open exhibition tells our journeys of the nine different African countries we have visited. We go around, seek opportunities and then we come back to Nigeria to see what we can do differently to win the future. And so in exploring, we have our staff take images of places and we want to use this opportunity to show these pictures of places we have been and have people come in and buy them if they want and the proceeds go to our Goodshare initiative, which partners with the Society for the Blind and Sickle Cell.”

Oguadinma also noted that the Quamtum awards would be awarding our first staff, first client and other passionate people who have worked with them since inception.

On the annual invention series, Oguadinma said its focus on technology was due to recent evolvement, adding, “Statistics updated in June 2015 shows that Africa has 28.6 per cent Internet penetration with Nigeria having 11.3 per cent of the total penetration in Africa. This shows that Nigeria is a big player in the African market and is expected to be among the top 10 internet-using countries in the world by 2018.

According to her, “Africa is gradually moving from a resource-based economy to knowledge-based, innovation-driven economy. This has helped in impacting our youths as more of them are exposed to the internet, share ideas with local and foreign friends. Great minds are stirred up and our leaders are gradually investing in technology in ensuring that Africa is not left behind.”

Managing Director, Guarantee Trust Bank Plc, Mr. Segun Agbaje, is expected to be keynote speaker at the invention series, while Chairman, Etisalat Nigeria, Mr. Hakeem Belo-Osagie, will chair the occasion, among other invited speakers.