Value Media partners LAMATA , Primero TV to launch BRT TV

The largest in-transit advertising company in Nigeria, with over 18 million monthly viewers on its platform in over 400 buses in Lagos, Value Media Advertising Limited, recently launched its first ever formalised bus television network. It will feature different programming from major content developers across Nigeria.

While speaking at the launch, Co- founder and Executive Director, Value Media Advertising Limited, Mr. Opeoluwa Senbanjo, said, “The partnership between Primero Transport Services and Value Media is what gave birth to the BRT television network. The live streaming entertainment and educational network has impacted the lives of commuters across Lagos State. We aim to continue reinventing and improving on our services to commuters and clients alike by featuring fresh, relevant and stimulating contents. We hope to add more buses to the numbers we have and these buses are well maintained and taken care of. In future, we hope to air live events, breaking news and other programmes and these programmes would be scrutinized critically.”

External Relations Officer, Mr. Kolawole Ojelabi, who spoke on behalf of LAMATA, urged Nigerians to patronise the Bus Rapid Transit (BRT) since it is part of the plan to make Lagos a mega city.

Ojelabi noted, “We should start cultivating the habiting of using these buses because they are made for us and it is also part of the plan to move Lagos forward. Most times, I park my car and use the buses to avoid traffic and to also exercise to keep feet and I think Nigerians should emulate that.”

Executive Director of Primero TV, Mr. Fola Tinubu, who spoke on ‘Transport Infrastructure and Advertising: The Challenges and Benefits,’ urged companies to partake in the transit advertising campaign effort to expose their products to a wide segment of Lagos society.