Unilever repackages Close-up, unveils new logo, brand ambassador
As part of efforts aimed at ensuring that its consumers keep getting value for money, Unilever Nigeria Plc has unveiled a repackaged Close-Up.
The new look Close-Up with a new logo and new attractive packs, according to the Brand Building Director, Oral and Personal Care of the company, David Okeme became necessary because brand is well poised to cater to the oral care of Nigerians with a formulation that contains micro-shine crystals to clean the deep corners of the mouth and active zinc mouth wash that kills 99.9 percent of germs to give a longer lasting fresh breath for 12 hours non-stop.
“Close-Up is vibrant, intense and sensorially charged toothpaste that you can feel working in your mouth delivering noticeable fresher breath and whiter teeth for a confident smile. It gives you the confidence for intense moments of closeness,” he said, commending the consumers who have made the brand a strong and iconic one used in over 40 million homes.
Speaking on the choice of David Adeleke, alias Davido, as its Brand Ambassador, Okeme, who stated that his company was excited to introduce him, said that the choice of Davido was informed on the need to gear its brands towards engaging its core target, the Nigerian youth.
“Davido, you will agree with me typifies these values- intense, active, confident and moving forward with self belief and confidence. As the number one toothpaste in Nigeria, it is synonymous with bringing people closer together by giving the true confidence to get close with fresh breath. This, we have recently demonstrated via a global campaign, Cupid games, that brought together about 4 million young people in an online platform. As we unfold plans working with the brand ambassador, Davido, we continue to lead the conversation about closeness and freshness in the Nigerian market,” Okeme stated.
He also said that the partnership is unique and it is aimed at supporting young people to achieve their full potential via implementing a full calendar of events cum brand experience activities that offer opportunity to participate rather than watch.
On his part, Davido said that he was very excited when he was picked as the brand ambassador though he was not really abreast of the task to be carried out as the brand ambassador.
He also disclosed that when briefed on the relationship, it was an exceptional package if compared with other assignments he had been given as brand ambassador.
“This is the first time, we would be having a creative control,” this is why he said that he does not just feel as an ambassador for the brand but part of the Close-Up family.”
Commenting on the new packaged product, the category manager, Oral Care, Bunmi Adeniba, said that the re-launch was done to the background of the new campaign tagged 12 hours of fresh breath, a reflection of the brand’s commitment to giving everyday Nigerians a brilliant, healthy white smile and a 12 hours fresh breath regardless of the status.