FrieslandCampina WAMCO celebrates World Milk Day with Lagos pupils
To celebrate 2015 World Milk Day and 60 years of feeding future aspirations, FrieslandCampina WAMCO, makers of Nigeria’s number one dairy brand, Peak Milk, has engaged pupils from both public and private schools in Lagos State in a creativity battle.
This is in line with Peak 60th Anniversary Celebration, a new 360 degree Integrated Marketing Communications campaign designed to reach out to consumers as the brand celebrates 60 years of nourishment.
To demonstrate the brand’s commitment to feeding aspirations, an art and craft challenge tagged “Vision Nigeria Art Challenge” was introduced across selected schools in Lagos state.
The competition focused on the children together with their art teachers showcasing their vision of Nigeria by using Peak cans, pouch and sachets to create a vision of the Nigeria they wish to live.
The grand finale for winning schools was celebrated at this year’s World Milk Day held at the Indoor Sport Hall, University of Lagos, in which over thirty-five schools participated.
The entries were scrutinized by a panel of creative art professionals, teachers and representatives from the state ministry of education who shortlisted the best three entries.
At the end of the competition the first, second and third best adjudged schools were presented with prizes for their ingenuity.
Head Start Private School, Isolo, won the first prize of N250,000 while Deby Niky Nursery/Primary School, Egbeda and Wellspring College, Lagos, were presented with N150,000 and N100,000 respectively for the grand renovation of their schools’ art studio, providing enabling environment for the children and teachers to further develop their artistic and creative skills.
Samsung Galaxy Tabs were also given to the top 10 art teachers who have supported the children to create the different artistic inspirations. This ties in to the Peak brand’s ambition to inspire the pursuit of excellence in our daily lives and further fuel our dreams.
It would be recalled that the Food and Agriculture Organization of the United Nations (FAO) had in 2001 created the ‘world milk day’ in order to reflect on all the goodness that milk represents: its natural origin, nutritional value, the numerous delicious dairy products enjoyed by so many people all over the world. The body also emphasized on the economic importance of milk for rural areas and the food chain as a whole.
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