Remy Martin Launches One Life/Live Them Campaign In Lagos
REMY Martin Cognac launched its new global campaign in grand style earlier this week at the Remy XO Club in Lagos. The event, which was attended by media heavyweights and lifestyle influencers, unveiled its campaign tagline as One Life/Live Them, and which aims to recognize and celebrate individual’s multi-talents. The brand identifies that today’s consumers are not defined or restricted by one talent or skill but are multi-faceted and should be applauded for their many passions. The slash sign in the slogan epitomizes the message the brand is trying to pass across, showing that many people are living several lives and undertaking several things all at the same time, and are successfully doing all.
This campaign hopes to encourage consumers to explore and celebrate all their many talents all at the same time without being weighed down by one or the other. It is also a call to live richer, larger lives as well as expand the horizon and seize all the wonderful opportunities that life offers beyond the one-dimensional paths that others usually tend to embrace.
To embody this brand philosophy and exclusive lifestyle to consumers, Remy Martin has partnered with three amazing and talented multifaceted Nigerian Personalities namely Dj Jimmy Jatt, Falz the Bahdguy and Noble Igwe. These brand influencers were present at the launch and mingled freely with guests as they tried to epitomize and personify the One Life/Live Them theme.